INDIANAPOLIS - August 22, 2019 - (Newswire.com)
After inking a deal in June 2019, LEAP Amp, Indianapolis’s premier media and amplification agency, and P.F. Chang’s, the famed Chinese food and Asian Cuisine restaurant headquartered in Scottsdale, Arizona, are ready to serve up an exciting new collaboration to expand the chain’s national digital marketing efforts.
“P.F. Chang’s is a staple in many communities, and we’re proud to be working with them,” said LEAP Amp founder and President Ryan Smith. “This is a brand and business built on doing right by their customers, so we feel like it’s a perfect match for us at LEAP Amp and LEAP Group.”
P.F. Chang’s, known for its American-Chinese cuisine with Pan-Asian influences, is famous for a signature item: Chang’s Lettuce Wraps. The appetizer, based on a recipe from co-founder Philip Chiang’s mother is, according to the company’s LettuceWraps.com, made from “a secret Chiang family recipe.” To celebrate the dish’s popularity, the team at P.F. Chang’s created the Freestyle Lettuce Wrap Contest, a contest running all summer to find enticing new wrap recipes submitted by their diners. In September, three finalists will compete at a live cook-off in Las Vegas to see which recipe will be added to menus across the U.S. in spring 2020.
For the new partnership, LEAP Amp is working with the restaurant brand to promote the contest and other initiatives nationwide through their expertise in paid media and digital strategy.
Through paid social, digital video and programmatic display advertising, LEAP Amp is poised to jolt P.F. Chang’s media strategies. Recently, the chain has seen lively national growth in their takeout and delivery sectors, and while continuing to host robust dine-in traffic, they’re partnering with LEAP Amp to ensure they maintain that level of face-to-face interaction with their customers as more Americans opt for dining at home with the help of app-based food delivery services.
Using advanced TV and social media tactics, LEAP Amp will elevate brand awareness and the fun, superior dine-in experience P.F. Chang’s is known for. By combining audience location data and interactive creative, LEAP Amp hopes to drive users to visit P.F. Chang’s locations across the country to have those dining experience for themselves.
When you go, just be sure to order the lettuce wraps.
Founded in 2016, LEAP Amp has become the premier media and amplification agency for the Midwest and beyond. Part of LEAP Group, it is one of four independent studios and agencies that find creative solutions for brands. To learn more about LEAP Amp, visit www.leapamp.com or follow us on Facebook, Instagram, Twitter and LinkedIn. To learn more about P.F. Chang’s, visit www.pfchangs.com.
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Original Source: P.F. Chang's and LEAP Amp Wrap Up Details on Exciting New Partnership
