After a year in lockdown, CRAVE is calling on Canadians to share their awkward frozen screen faces in exchange for a free Crave Frozen Meal
TORONTO, March 15, 2021 /CNW/ - Today officially marks one year of working from home for many Canadians, which means a year's worth of frozen video call mishaps. Caught on camera with mouths wide-open, mid-sneeze, and mid-bites, Canadians have experienced it all, and it's not pretty. To mark the occasion, CRAVE is giving away 365 free frozen meals - one for each of the 365 days of 'frozen screen face' endured by Canadians. Because, as fans of its delicious frozen meals can attest, CRAVE believes being frozen doesn't have to suck.
From March 15- 22, Canadians can share their frozen screen faces at FrozenScreenFace.ca for a chance to win one of the 365 free CRAVE Frozen Meal and show their mouth a good time. For those who stay connected by trolling loved ones online, from March 15-17, friends have the chance to reheat their frozen faces by tagging each other on twitter sharing their worst frozen face and tagging @CraveFoodsCA for a chance to win a delicious meal.
"As March marks the one year anniversary of lockdown, we wanted to tap into a culturally relevant pain point that has been impacting Canadians connecting virtually from home -- the frozen screen face experienced always at the worst moments on a call," says Brian Neumann, Senior Manager, Brand Build & Innovation, Kraft Heinz Canada. "The campaign, like our CRAVE Frozen Meals, sets out to prove being frozen isn't always a bad thing."
"March marks the one-year anniversary of meetings, classes and hangouts moving from in-person to virtual and, while technology has allowed us to stay connected, we've all experienced that awkward frozen face. As the most delicious frozen meal, CRAVE saw an opportunity to tap into this universally relatable pain point and show the world that frozen doesn't have to suck."
From mouth-watering meals like CRAVE Bacon and Egg Scramble with Cheddar Cheese for breakfast to CRAVE, Buffalo Chicken Mac and Cheese for lunch, CRAVE Frozen Meals are the perfect way to satisfy your cravings, especially while staying safe at home.
For more information on CRAVE Frozen Face, please visit FrozenScreenFace.ca and @cravefoodsca on social.
ABOUT KRAFT HEINZ CANADA
Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid, Maxwell House and Nabob. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.
SOURCE Kraft Heinz Canada