NEW YORK, NY - EUHOMY, the Fresh Ice System brand for modern beverage moments, today hosted ICE CLUB, an exclusive invitation-only cocktail event at 873 Broadway, Sixth Floor, New York, NY. Founded by Paul Shen, EUHOMY brought together top-tier media, lifestyle creators, and beverage tastemakers for an evening celebrating fresh ice culture and the brand's latest product innovations.
Held from 4:00 PM to 8:30 PM near Flatiron and Union Square, ICE CLUB offered guests a hands-on experience with EUHOMY's latest product lineup, including the Rock Pro, Rock Plus, and Luna Pro, alongside specialty cocktails crafted by celebrated mixologist Ivan Usov, 2022 & 2023 USA Flair Champion, two-time World Champion in Roadhouse Tandem (2018 & 2019), and founder of Perfect Serve NYC. Usov designed an exclusive cocktail menu inspired by EUHOMY's signature ice forms, from crystal-clear spheres to crescent-shaped ice, demonstrating how ice quality transforms the drinking experience.
Guests experienced EUHOMY's full lineup of portable ice makers, including the Rock Pro, which produces slow-melting, crystal-clear sphere ice ideal for cocktails and whiskey; the Rock Plus, which delivers bar-quality crystal-clear square ice with customizable thickness; the Luna Pro, featuring crescent crystal-clear ice that melts 30 minutes slower than regular cubes.
Paul Shen, Founder of EUHOMY, stated: "Ice is the invisible ingredient that makes every great drink possible. With ICE CLUB, we wanted to bring that story to life, to show that the right ice, crafted with the right technology, turns an ordinary drink moment into something worth sharing. This event is about connecting people around a simple truth: freshness matters."
The event was built around EUHOMY's Ice Club theme: the belief that ice, though often overlooked, is a crucial medium for social connection in modern life. Attendees were invited to bring a guest, explore the products firsthand, and document their experience for audiences across Instagram, TikTok, and YouTube.
Media in attendance included representatives from Wall Street Journal Buy Side, TODAY, Fast Company, Gizmodo, Mashed, Thrillist, Beauty News NYC, LVLONE, Fashions Week, The Art Newspaper, ARTnews, Hyperallergic, Artsy, and Venture Capital Journal.
The creator guest list included: Dani (@dani_dan_ny), Vinny (@yungprettyvinny), @empireplate_ofmind, @jacqliene.in.nyc, @lifez_beautiful, @_kaiaa, @jessnayaraa, @mojojonyc, @urban_milan, @_1ccm, @vivisvvss, @mayalitovsky, @recycledstardust, @nikiraemani, @mollyygardiner, @bad_binch_tongtong, and @thecornerapp.
ABOUT EUHOMY
EUHOMY is the Fresh Ice System for modern beverage moments. Founded by Paul Shen, EUHOMY delivers ice that is fresher, more fitting, easier to care for, and more beautiful to enjoy, through a complete ecosystem of portable ice makers, compatible water, sustainable care, and content-worthy rituals. EUHOMY's mission is to bring fresh, clean, right-fit ice to every drink moment.
Website: www.euhomy.com
Instagram: @euhomyofficial
TikTok: @euhomy_global
YouTube: @euhomy
Facebook: @Euhomy.Official
Media Contact
Company Name: Emergent Digital
Contact Person: Jessie Epstein
Email: Send Email
Country: United States
Website: emergentpr.com
