Built for CMOs and marketing teams, Minerva uses AI agents to turn customer data into faster decisions, stronger campaigns and measurable growth.

Minerva, an AI platform for consumer marketing leaders, today launched publicly with $20 million in funding from The General Partnership, 8VC, Lingotto Innovation, Topology Ventures, NBA Investments and others, alongside a collaboration with OpenAI.

Minerva allows brands to unify fragmented first-party data, enrich it with proprietary consumer context, and run end-to-end marketing workflows with AI agents within 24 hours.

Brands have incredible first-party customer data, but its value is often capped by fragmentation and a lack of external context. Minerva turns that data into AI-ready context that helps brands win customers at every stage of the funnel.

Within 24 hours of onboarding, Minerva’s platform allows marketers to:

1. Unify and unlock their brand’s first-party customer data using Minerva’s Agentic Data Engineer
2. Enrich customer data with Minerva’s proprietary identity graph and more than 1,000 attributes
3. Create, analyze and optimize campaigns that win customers at scale
4. Measure performance and generate detailed reports on campaign performance

Minerva was founded by Jackson Engles, Daniel Saedi and Matthew Joseph, who met at Berkeley and began their careers in finance at Lazard, Bridgewater and Citadel, respectively. The company grew out of Saedi and Joseph’s work using alternative data to trade markets, where they saw firsthand both the commercial power of consumer data and the difficulty of turning fragmented, inconsistent datasets into reliable insight. They started Minerva to help companies use AI to better understand, engage and acquire customers, freeing marketers from operational work so they can focus on telling the story of their brand.

Turning fragmented customer data into usable context delivers real results. In early deployments, Minerva has helped brands improve paid media ROAS by 3.4x and direct mail MQL rates 2.5x by rebuilding how they use customer data to acquire customers.

Minerva has already signed three dozen customers, including the NBA, Juicebox, Luxury Presence, Trust & Will and Wander.

Minerva also works with the NBA to identify opportunities to help teams deepen fan engagement.

With OpenAI, Minerva has also created two workstreams using frontier models like GPT-5.5: an Agentic Data Engineer and an Agentic Data Scientist.

- The Agentic Data Engineer collapses weeks of human data engineering work into hours by profiling and understanding the structure of a customer’s first-party data, writing transformation SQL and validating the output

- The Agentic Data Scientist allows marketers with no machine learning experience to use natural language prompts, such as “find users likely to book a luxury property in the next 30 days,” to generate, validate and deploy predictive models on demand

The company was founded on the belief that a deeper, more accurate understanding of consumer behavior will become increasingly valuable in an AI-native world. As AI agents and workflows become more capable, the limiting factor for marketing teams is no longer access to models alone, but the quality and structure of the context those models can act on.

“Marketing teams are under pressure to deliver better outcomes with more complexity, more channels and more data than ever before,” said Jackson Engles, co-founder and CEO of Minerva. “Minerva gives marketers the context and infrastructure to understand their customers more deeply and act on those insights faster. Our goal is to give repetitive, operational work to AI so our customers can spend more time on the work that requires real human judgment.”

Minerva’s platform is built for CMOs and marketing teams that want to move beyond manual data work, fragmented measurement and campaign optimization processes that require constant human oversight. Instead of managing each step, teams set the objective and Minerva's agents carry it out, shifting marketers from executing the work to directing it.

“AI agents are context-hungry, and whoever structures the right context for a domain wins that domain,” said Phin Barnes, co-founder and Managing Partner at The General Partnership. “Minerva is building the context layer for marketing. Most brands have valuable first-party data, but it’s fragmented and hard to use. Minerva turns that data into something AI can actually reason over, so then marketers can act on it.”

The new capital will be used to expand Minerva’s engineering, research and go-to-market teams, build out the company’s self-serve platform and expand beyond its initial focus areas in sports, hospitality and financial services into broader consumer categories.

About Minerva

Minerva builds AI for marketing leaders. The company helps brands unify and standardize their first-party data, enrich it with proprietary consumer context and use AI to create, analyze and optimize campaigns at scale. Minerva works with leading consumer brands and organizations across sports, hospitality, financial services, real estate, travel and other consumer categories.

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