Acquisition adds TikTok Shop management, creator-led content, extensive TikTok shop playbook to CTC's data-driven growth platform for direct-to-consumer brands

Common Thread Collective, a top growth agency for direct-to-consumer e-commerce brands backed by The Acacia Group, today announced it has acquired TBAR Partners, an official TikTok Shop Agency Partner known for scaling e-commerce brands through creator content, TikTok Shop management, and performance advertising.

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"TikTok Shop is the fastest-growing sales channel in U.S. e-commerce, and Alex and Tyler have proven, in a very short time, that they understand creator-led commerce better than almost anyone in the space," said Luke Austin, president of CTC. "Combining what they have built with CTC's operating system and financial discipline allows us to maximize the growth of this channel for our clients, while giving them visibility into the broader cascade of impact TikTok Shop has on their whole business."

The acquisition adds TBAR's creator network and TikTok Shop operating expertise to CTC's existing stack of data tools, financial planning, creative strategy, and performance marketing, giving CTC's roster of 7-8 figure e-commerce brands a direct, systemized path into one of retail's fastest-growing commerce channels.

"Joining CTC gives us the infrastructure and client relationships to take what we've built and bring it to a much bigger stage," said Alex Rudolph and Tyler Brechbiel, co-founders of TBAR Partners. "CTC's clients are exactly the brands that stand to win the most from TikTok Shop right now, and we're excited to plug our creator network and operating playbook directly into their growth strategy."

CTC has built its reputation helping e-commerce brands grow profitably by tying every marketing dollar to measurable financial outcomes. TBAR Partners has scaled more than 40 brands and manages over $5 million in monthly gross merchandise value, having worked with a notable client roster that includes Gruns, Vita Coco, Ridge, Hexclad and others.

CTC combines proprietary data tools, financial planning, creative strategy, and performance marketing to help e-commerce brands grow predictably and profitably. The addition of TBAR Partners extends that system further into creator content, TikTok Shop storefront management and TikTok affiliate marketing strategies.

Learn more about Common Thread Collective at commonthreadco.com, and about TBAR Partners at tbarpartners.com.

About Common Thread Collective

Common Thread Collective is an e-commerce profit agency, helping DTC brands produce better financial outcomes by constructing a system for achieving profitable scale. With a foundation in data, paid acquisition, creative, retention, and growth strategy execution, CTC is redefining how performance marketing delivers to the bottom line. Learn more at commonthreadco.com. Follow CTC on LinkedIn, X, and YouTube.

About TBAR Partners

TBAR Partners is an official TikTok Shop Agency Partner scaling e-commerce brands through creator content, TikTok Shop management, and performance advertising. Founded by Alex Rudolph and Tyler Brechbiel, TBAR manages more than $5 million in monthly GMV and has scaled over 40 brands through trained creator operators, AI-driven affiliate outreach, creator community activation strategies & more. Learn more at tbarpartners.com.

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"TikTok Shop is the fastest-growing sales channel in U.S. e-commerce, and Alex and Tyler have proven, in a very short time, that they understand creator-led commerce better than almost anyone in the space." -- Luke Austin, president of CTC