SHENZHEN - Jul 13, 2026 - On July 9, the 2026 Goodwood Festival of Speed opened in Goodwood, West Sussex, UK. As one of the world’s most influential celebrations of automotive culture and speed, Goodwood brings together leading global automakers, cutting-edge models, and automotive culture enthusiasts.
Silkroad Visual was invited to create a naked-eye 3D digital visual work for BYD, using digital content to help BYD build a more memorable brand expression in the global automotive culture arena.
01 Invited Presence, Global Debut
Known for its speed, engineering, racing spirit, and automotive culture, the Goodwood Festival of Speed is an important stage for global automakers to showcase advanced technologies, product lineups, and brand visions. From Ferrari and Aston Martin to BMW, many international automotive brands have completed major model debuts and dynamic premieres at Goodwood.
This year, BYD Group was invited to Goodwood with multiple brands, including BYD, DENZA, and YANGWANG, presenting its diverse product matrix through a record-setting exhibition footprint. Among them, DENZA became one of the key highlights of this appearance and is also the first Chinese intelligent electric vehicle brand to participate in a top-tier event of this level.
Within this high-profile launch context, DENZA announced the global debut of the DENZA Z series. Silkroad Visual created a naked-eye 3D digital visual work for BYD, serving BYD’s overall brand expression and supporting its multi-brand, multi-model matrix in building clearer visual recognition and brand recall on the international stage.
02 Naked-eye 3D Work, On-site Memory
Responding to the viewing environment of Goodwood as an outdoor speed festival, Silkroad Visual positioned the naked-eye 3D work as a key visual gateway for BYD’s exhibition area. Centered on "instant attention, model recognition, and on-site memory," the content design helps audiences quickly form an intuitive perception of BYD’s brand matrix.
Around the launch moment of this year’s Goodwood Festival of Speed, the work translates the track-oriented character, performance appeal, and sense of speed of the DENZA Z into impactful naked-eye 3D visual language, echoing the on-site context of the DENZA Z series’ global debut at Goodwood. At the same time, the work also presents the distinct characteristics of BYD’s product matrix through diverse scene expressions such as urban mobility and off-road exploration.
Centered on the idea of a "Goodwood-exclusive" on-site memory, the naked-eye 3D work draws on Goodwood’s speed culture, racing atmosphere, and the stage-like presence of premium brands competing side by side. It conveys BYD’s posture of entering global automotive culture with a diverse product matrix. Through spatial impact, visual guidance, and rhythmic storytelling, Silkroad Visual enables digital content to build clearer recognition and memory in a highly dynamic, high-interference international event environment.
03 Visual Customization, Spatial Integration
Based on the distinct product characters of different models, Silkroad Visual translates track, urban, and off-road scene languages into naked-eye 3D visual expression. The DENZA Z corresponds to track performance and speed; the DENZA Z9GT reflects an urban, minimalist, and driving-oriented character; and the BAO 5 represents outdoor capability, strength, and exploration. Together, these visual elements serve the overall presentation of BYD’s diverse product matrix.
At the visual production level, Silkroad Visual emphasizes the integration between naked-eye 3D content and the on-site architectural structure. With "spatial realism + architectural integration" as the core approach, the work uses spatial perspective, screen boundaries, and architectural form in coordination, allowing digital content to become a visual extension of the physical space.
At the same time, the project references Goodwood’s local lighting conditions and viewing periods during CG scene production, creating a more natural connection between the lighting of digital scenes and the real environment, and enabling the work to form a spatialized content experience together with the architecture, screen medium, and viewing context.
For further information on Silkroad Visual’s digital visual solutions for international events and brand experience scenarios, please contact us at shusiyu@silkroadcg.com
04 Epilogue
The debut of this naked-eye 3D work at the Goodwood Festival of Speed marks another practice by Silkroad Visual in serving the international expression of Chinese brands through digital content capabilities. Guided by its development direction of being technology-driven, product-oriented, and internationalized, Silkroad Visual continues to transform visual technology capabilities into digital creative solutions for diverse scenarios and markets.
Silkroad Visual will continue to focus on digital content, spatial experience, and industrial exhibition scenarios, further integrating technological capabilities with product-oriented expression. With digital creative solutions that deliver stronger on-site presence and communication impact, Silkroad Visual will help Chinese brands connect with global markets.
About Silkroad Visual Technology Co., Ltd.
Silkroad Visual Technology Co., Ltd. was established in 2002 and headquartered in Shenzhen, China. Silkroad Visual is a leader in digital visual technology, harnessing the power of CG, VR, AR, and other cutting-edge innovations. We deliver market-focused, innovation-driven digital creative services, offering everything from digital exhibitions to comprehensive full-chain solutions in digital creativity, data visualization, and design.
For more information, visit Silkroad Visual’s website （http://www.silkroadcg.com）
Media Contact
Company Name: Silkroad Visual Technology Co., Ltd.
Contact Person: Stacey Shu
Email: Send Email
Country: China
Website: www.silkroadcg.com
