In an era marked by escalating cybersecurity threats, the economic impact on businesses is undeniable. The FBI’s Internet Crime Report for 2021 painted a stark picture: potential losses from cyber-crimes have surged 64% since 2018, to a staggering $6.9 billion. Unsurprisingly, phishing and its variants emerged as the chief culprits, recording a 34% increase to nearly 324,000 incidents, costing more than $44.2 million. The financial implications are on a similar trajectory across the globe.
The UK has confronted cyberattacks costing upwards of $6.7 million, while in the U.S., approximately 40% of all cyberattacks have inflicted costs exceeding $25,000. Against this backdrop, the role of secure and private communication solutions such as those offered by Sekur Private Data Ltd. has become increasingly crucial. This Swiss-based platform is spearheading initiatives to enhance data security across small-medium businesses, large enterprises, and government organizations while expanding its influence globally.
Enterprise Solutions Launch
Sekur Private Data Ltd. (OTCQB: SWISF) (CSE: SKUR), a prominent Swiss-hosted secure and private communications platform, is in the limelight for all the right reasons, with a series of noteworthy announcements regarding product launches and regional expansion.
Firstly, the company is on course to launch its Sekur Enterprise Solutions by the end of July 2023. This new offering is targeted at Small-Medium Businesses (SMBs), large enterprises, and government organizations, featuring full user management, message and email archiving features, and an admin dashboard for mass onboarding and management of employees.
One of the standout features of Sekur Enterprise Solutions is the new split-level email system that caters to the needs of large organizations. This system allows C-level executives to host their emails on Sekur’s private and secure network through the SekurSend feature, while other employees can remain with their existing email hosting company. This method helps to avoid costly email migrations, protects C-level communications to the highest level, and maintains the same company domain name across all levels of employees.
In addition to Sekur Enterprise Solutions, the company’s privacy VPN solution, SekurVPN, has seen significant success among consumers. SekurVPN was launched on April 7, 2023, and offers users a private and secure means to mask their IP address and protect their Internet activities from potential threats. The VPN does not use Big Tech or Hyperscalers for its functioning or hosting and guarantees no data leakage or sale to third parties.
Sekur Continues to Lower Its Customer Acquisition Costs
Sekur Private Data, Ltd. has reported a significant drop in its Customer Acquisition Cost (CAC), currently standing at US$32 per customer as of June 2023. This significant achievement comes just six months after the company initiated its optimization and Search Engine Optimization (SEO) efforts in January 2023, during which it aimed for a CAC of US$75 or lower by year-end and US$60 or lower by 2024.
Focused on digital marketing strategies including Google Ads and META campaigns, and enhancing the Sekur website, the company surpassed its goals well ahead of schedule. The CEO, Alain Ghiai, applauded the marketing team for the accomplishment, stating that if the current CAC of between US$30 to US$35 can be maintained, the company will be well-positioned for exponential growth.
Sekur Private Data Ltd. targets consumers and small to medium-sized businesses (SMBs), offering a platform free from big tech influence and data mining through their unique technology and secure Swiss servers. This commitment has seen an uptake in their product, with 50% of all customers opting for the ‘a-la-carte’ bundles and 32% purchasing SekurVPN either as part of a bundle or standalone.
Looking forward, Sekur plans to gradually increase its digital marketing budget from August 2023 and continue its mission to provide private and secure communication, protecting users’ intellectual property and privacy from data miners and hackers.
Conclusion
In conclusion, the escalating cybersecurity threats and corresponding financial implications witnessed globally have underlined the critical role played by companies like Sekur Private Data Ltd., a Swiss-based platform offering secure and private communication solutions. With its imminent Sekur Enterprise Solutions launch and successful SekurVPN, the company is strategically positioned to help a range of organizations, from SMBs to large enterprises and government bodies, counteract cyber risks effectively.
Moreover, with a remarkable drop in its Customer Acquisition Cost, owing largely to robust digital marketing strategies and SEO efforts, Sekur has surpassed its goals well ahead of schedule. The company’s unwavering commitment to providing platforms free from big tech influence and data mining has also contributed to the uptick in product uptake. As it continues to increase its digital marketing budget, Sekur anticipates maintaining its growth trajectory while steadfastly safeguarding user privacy and intellectual property against burgeoning cyber threats.
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