MarketsandMarkets forecasts the global Content Delivery Network Market size to grow from USD 19.2 billion in 2022 to USD 34.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.5% during the forecast period. The presence of various key players in the ecosystem has led to competitive and diverse market. Content delivery network is an interconnected system of computers on the internet that provides web content rapidly to numerous users by duplicating or caching the content on multiple servers and directing the content to users on distance. CDN is used to serve content to end-users with high availability and high performance. CDNs are used by a large portion of the internet content today, including web objects (text, graphics, and scripts), downloadable objects (media files, software, documents), applications (eCommerce, portals), real-time streaming data, on-demand streaming media, and social networks. When an end-user requests a specific web page, video, or file, the server closest to that user is dynamically determined and is used to deliver the content to that user, thereby increasing the speed of delivery. Content may be replicated on hundreds or thousands of servers to provide identical content to as many users as possible, even during peak usage.
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The solutions to record a higher growth rate during the forecast period
In the content delivery network market by component, the solutions is expected to record a higher growth rate during the forecast period. The solutions segment of the CDN market is segmented into web performance optimization, media delivery, and cloud security. Nowadays, the maximum volume of data or content accessible on the internet is consumed through CDN. Users have no patience to wait for the content to buffer, and this challenge has made content delivery even more crucial for organizations. The increasing digitalization across the globe is expected to drive the adoption of CDN solutions. Digitalization trends, such as BYOD, CYOD, mobility, and social media marketing, have eased the operation of organizations and increased the traffic over the existing networks. Moreover, the availability of low-cost bandwidth has made the internet accessible to every individual, dramatically changing the data consumption trend. Furthermore, social media and mobile apps have extensively added to the overall data consumption. Organizations leverage social media to post their videos and non-video content and publish ads and banners on third-party sites. Organizations use an appropriate CDN solution to deliver their content to the target customers with a better QoE.
Dynamic content is expected to hold a larger market size during the forecast period
By Content type, dynamic content is expected to hold the largest market size during the forecast period. Dynamic content can also be termed streaming media. This content changes on a real-time basis and can be live, such as live sports, news broadcast, concerts, and on-demand, wherein the encoded data is stored in a streaming media server and is made available on request from the client. Different content types can be requested in on-demand content, such as audio, video, and music clips. Dynamic content majorly refers to web content that changes based on the user’s behavior, preferences, and interests.
The adoption rate of CDN solutions is expected to grow due to the increasing utilization of data over the internet and the increasing digitalization trend among companies. Organizations are focusing on engaging customers to improve their businesses and sustain the competition. Therefore, they are leveraging CDNs to make their online presence stronger and more effective to deliver the best, high-quality, end-user experience. The performance of websites and their loading time is very important for companies. This directly affects customer experience, customer adoption, and the ranking of their search engines. Users expect high-quality performance on their devices, which is achieved by implementing CDN solutions by content providers. Latency issues, excess time taken by webpages or websites to load, and crashing/freezing of websites may give a negative image to end-users. This can severely affect the company’s customer base and popularity among users. CDNs are deployed to improve the speed of websites, decrease the loading time, and enhance network efficiency and performance. The CDN providers also offer various solutions, such as web acceleration, cloud security, and media delivery.
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The report covers the competitive landscape and profiles of major market players, such as Akamai Technologies (US), Microsoft (US), IBM (US), Limelight networks (US), Google (US), AWS (US), AT&T (US), Cloudflare (US), Lumen Technologies (US), Deutsche Telekom (Germany), Fastly (US), Citrix systems (US), NTT Communications (Japan), Comcast Technologies (US), Rackspace Technology (US), CDNetworks (South Korea), Tata Communications (India), Imperva (US), Broadpeak (France), Quantil (US), StackPath (US), G‑Core Labs SA (Luxembourg), Tencent Cloud (China), OnApp Limited (UK), Edgecast (US), Kingsoft Cloud (China), Bunny.net (Slovenia) and Baishan Cloud (US). These players have adopted several organic and inorganic growth strategies, including new product launches, partnerships and collaborations, and acquisitions, to expand their offerings and market shares in the global Content Delivery Network market.
Akamai offers CDN solutions that help network administrators manage cost-efficient network, develop new subscriber services, increase security, capitalize on growth in traffic, and reduce the complexity of managing a CDN network. Akamai offers various solutions, including security solutions, web performance, media delivery solutions, and network operator solutions. It provides web performance solutions to accelerate business processes online. With its network operator solution Akamai helps telecommunication providers deliver broadcast-quality experience and high-quality video to their subscribers without building the CDN infrastructure. The company offers its media delivery solution and other cloud services, which enterprises use to deliver content to their stakeholders.
Akamai focuses on Y-o-Y growth with organic and inorganic growth strategies. For instance, in November 2021, Akamai and Queue-it partnered to scale the online transactions globally to meet the increased demand. This partnership enabled Akamai to offer enterprises a user-friendly experience to manage the challenges caused due to the increase in website traffic.
Microsoft is one of the prominent players in the Content Delivery Network market. The firm intends to provide operating systems, cross-device productivity applications, server applications, business solution applications, desktop and server management tools, software development tools, and video games. It also designs, manufactures, and sells devices, including PCs, tablets, gaming and entertainment consoles, other intelligent devices, and related accessories.
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