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Articles published by EDO, Inc.

Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement
From EDO, Inc.
Via Business Wire
EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising
From EDO, Inc.
Via Business Wire
Tickers DV
EDO’s Year in Review Names Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends
From EDO, Inc.
Via Business Wire
Ad Effectiveness Grew 16% in WNBA and 15% in NBA Year-Over-Year, per EDO’s Basketball TV Outcomes Report
From EDO, Inc.
Via Business Wire
TV Ads on Spanish-language Networks Outperform Ads on English-language TV by 31%, per EDO
From EDO, Inc.
Via Business Wire
Report: NFL TV Advertising Delivers 36x More Engagement Than Primetime As Regular Season Ad Effectiveness Climbs
From EDO, Inc.
Via Business Wire
EDO Names Walmart, Target, Old Navy as Most Effective Department Store Convergent TV Advertisers as Back-to-School Shopping Begins
From EDO, Inc.
Via Business Wire
EDO Names Most Effective TV Creatives of 2024 So Far: Ads From Ciroc, T-Mobile, Buffalo Wild Wings Among Winners
From EDO, Inc.
Via Business Wire
Chick-fil-A, McDonald's, and Starbucks’ Streaming Ads Outperformed Linear in Q1 2024, per QSR Convergent TV Outcomes Report
From EDO, Inc.
Via Business Wire
EDO Finds Women’s Sports Are Increasingly Effective for TV Advertisers
From EDO, Inc.
Via Business Wire
Report: Beyoncé, Mr. T, Carl Weathers Were Most Engaging Super Bowl LVIII Ad Celebrities
From EDO, Inc.
Via Business Wire
Report: New Blockbusters, Volkswagen, Poppi, and Temu Win Most Effective Super Bowl LVIII Ads
From EDO, Inc.
Via Business Wire
EDO Announces Most Effective Programs for Advertisers That Drove TV Outcomes in 2023
From EDO, Inc.
Via Business Wire
Fubo and EDO Partner to Measure Connected TV Advertising Engagement and Outcomes
From EDO, Inc.
Via Business Wire
Tickers FUBO
EDO Data Finds Retail Ads During Thanksgiving and Black Friday NFL Games Outperform Primetime by 29%
From EDO, Inc.
Via Business Wire
EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming
From EDO, Inc.
Via Business Wire
EDO Ad Performance Report Reveals Most Effective Travel TV Advertisers, Including Southwest Airlines, Great Wolf Resorts and Turo
From EDO, Inc.
Via Business Wire
EDO Performance Report Determines GMC, Nissan and Polestar Most Effective TV Advertisers ahead of New York International Auto Show
From EDO, Inc.
Via GlobeNewswire
Hallmark Media Signs EDO as Outcomes Measurement Partner, Reveals Strong Q4 Ad Performance
From EDO, Inc.
Via GlobeNewswire
Warner Bros’ The Flash, He Gets Us, Disney Win Super Bowl LVII With Strong Ad Performance
From EDO, Inc.
Via GlobeNewswire
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