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Articles published by Samba TV

Samba TV and Kochava Launch Unified Cross-Platform TV Measurement, Setting a New Standard for Attribution at Scale
From Samba TV
Via GlobeNewswire
Samba TV’s 2025 State of Diversity on TV Report Exposes Troubling Decline in On-Screen Representation and Advertising Reach
From Samba TV
Via GlobeNewswire
Samba TV and InfoSum Partner to Power Privacy-Safe, Data-Driven Agentic Media Measurement at Scale
From Samba TV
Via GlobeNewswire
Samba TV Study Finds Strong Link Between Amazon Ads and Box Office Results, Revealing Important Tactics to Influence Theater-going Audiences
From Samba TV
Via GlobeNewswire
Samba TV and Acxiom Announce Massive 40-market Global Expansion
From Samba TV
Via GlobeNewswire
Samba TV Appoints Zac Pinkham to Senior Vice President of International to Accelerate Growth and Expand Market Share Across EMEA and APAC
From Samba TV
Via GlobeNewswire
Samba TV’s State Of Viewership Report Reveals OTT and Linear Viewership Sets New Record, with Streaming up 56% YoY and Linear Growing at 8%
From Samba TV
Via GlobeNewswire
Samba TV Brings On Industry Veterans Josh Jacobs And Monte Lutz To Drive Growth And Innovation Amidst Gaining Market Share with AI Technology
From Samba TV
Via GlobeNewswire
Samba TV Announces Acquisition of Semasio, Strengthening its Position in Contextual Targeting
From Samba TV
Via GlobeNewswire
Samba TV Partners with IRIS.TV to Unlock Next-gen Contextual Advertising and Measurement
From Samba TV
Via GlobeNewswire
Samba TV's Political Advertising Report Unveils Deep Swing State Divide Among Presidential Candidate Campaigns
From Samba TV
Via GlobeNewswire
Samba TV’S State of Viewership Report Reveals Surging Streaming and Dynamic Advertising Opportunities, While Linear Continues Decline
From Samba TV
Via GlobeNewswire
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients Through Converged Audience Planning Tool
From Samba TV
Via GlobeNewswire
Samba TV Studies Find That Snapchat Campaigns Provided 84% Lift in Driving Audiences to Watch TV Shows and Movies
From Samba TV
Via GlobeNewswire
Samba TV Unveils Groundbreaking GenAI Technology at NewFronts that Provides Actionable Context for Video Advertising
From Samba TV
Via GlobeNewswire
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers to Respond Quickly to Shifting Voter Audiences
From Samba TV
Via GlobeNewswire
Samba TV Announces Integration with Meta for Lift Measurement
From Samba TV
Via GlobeNewswire
Samba TV's State of Viewership Report Finds Declining Linear Reach and Surge in OTT Hours Watched, Shaping Advertising Opportunities in 2024
From Samba TV
Via GlobeNewswire
Samba TV and HyphaMetrics Announce Exclusive Integration of Viewership Data and Cross-media Panel to Form the Most Unified Dataset in the Market
From Samba TV
Via GlobeNewswire
Samba TV extends Samba AI® to Holistically Measure ROI from Paid Media, Product Placement, and Sports Sponsorship
From Samba TV
Via GlobeNewswire
Snap Inc. Selects Samba TV as a Preferred Measurement Partner
From Samba TV
Via GlobeNewswire
Samba TV Study Shows that 2024 Political Advertisers Face Steep Challenges Reaching the Crucial Youth Vote
From Samba TV
Via GlobeNewswire
New Samba TV Study Finds Millennials Are the Key for Ad-supported Streaming Success
From Samba TV
Via GlobeNewswire
Samba TV Announces Exclusive Integration of Affinity Solutions’ Deterministic Purchase Media Metrics to Usher in the Next Generation of Advertising Measurement and Activation
From Samba TV
Via GlobeNewswire
Samba TV And HarrisX Data Shows Consumer Confidence in Holiday Spending
From Samba TV
Via GlobeNewswire
Samba TV’s State of Viewership Report Finds Growth of Streaming Choices for Consumers Usher in Innovative New Opportunities for Advertisers
From Samba TV
Via GlobeNewswire
Samba TV’s State of Diversity on TV Report Finds Representation is a Deciding Factor in Choosing What to Watch
From Samba TV
Via GlobeNewswire
New Samba TV Analysis Provides Inside Look on How to Drive Performance Level Campaigns Targeting Gen Z Audiences
From Samba TV
Via GlobeNewswire
TikTok and Samba TV Release New Measurement Study Showcasing TikTok’s Effectiveness Driving Entertainment Consumption through Linear and Third Party Streaming Platforms
From Samba TV
Via GlobeNewswire
Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities
From Samba TV
Via GlobeNewswire
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