Greene Concepts (OTC: INKW) is a bottled water company, led by its CEO, Lenny Greene, andsupported by its National Director of Sales, Brian Adkins, that supplies natural artesian waterbranded Be Water™, captured from one of the company’s seven artesian water wells. BeWater is sourced from an aquifer born from the Ice Age 500 million years ago. Be Wateroriginates from the same aquifer as its neighboring business, Baxter Labs, located only .25 miles from the Marion bottling plant, which manufactures 90% of the world’s supply of saline IV bags. As such, the same high-quality water used to service hospital patients around the country is also used in Be Water. Baxter Labs chose this location to build their facility 40-years ago forone reason; it was the best quality and quantity of water supply they could find in the U.S. andis one key reason Greene Concepts purchased the bottling plant in 2018.
Be Water contains healthy natural hydrating minerals that come from free-flowing springs inthe Blue Ridge Mountains of North Carolina and due to the calcium and magnesium containedin this water, it has a soft, refreshing taste and provides favorable health effects. Theseminerals support stronger bones, muscles, and strengthen the nervous system. Be Water’slabel massage encourages introspection and a connection to one’s inner self. The brandexhibits abundance, mindfulness, strength, peace, kindness, self-awareness, adaptability,integrity and caring for others.
The company has been making advances in expanding its retail distribution network andboosting its sales, as well as actively expanding its bottling plant and enhancing its bottlinginfrastructure. To support this growth, INKW is taking steps to magnify its bottling plant sizefrom 60,000 square feet to 80,000 square feet.
The company has been and will continue to add Be Water Brand Ambassadors who go store tostore making sure Be Water is positioned correctly and prominently on the shelves along withadequate supply replenishment from the back of the warehouse for customer visibility andavailability. Be Water Brand Ambassadors advocate for the brand continuously to keep BeWater top of mind in the marketplace among consumers at all retail locations selling the brand.
Accomplished Sales Director Brian Adkins Contributes to INKW Advancement
What is a key driver of the company’s growth? One of the forces propelling its achievements isthe talent of its National Director of Sales, Brian Adkins, who is a part of a solid managementteam helping to coordinate the company’s expansion of national and regional retail chainpartners for Greene Concepts’ Be Water brand.
Brian has moved Be Water into over 1500 locations including KeHE, MDI, Lowe's Foods, c-store, and other grocery outlets. Having worked in the field for 31 years, he has vast experience in the beverage sales industry. He also has experience moving products into Walmart, Kroger, Whole Foods, Albertson's, HEB, Publix, KeHE Foods, UNFI, McDonald’s, Burger King, Wendy’s, and many others.
Guided by principles of working hard, appreciating others, doing one’s best, and letting thedust settle, Brian is motivated by winning, saying “I like to see remarkable results and for myHard work pays off. I take pride in what I do every day!”
Adkins believes in maximizing his business strengths. “I don’t beat around the bush, I am here to provide an outstanding product, through superb service, and provide information topromote acceptance. I believe in joint business planning and understanding all issues whileproducing solutions that benefit all partners involved which ultimately satisfies the customer,”says Adkins.
Corporate Milestones INKW Aims to Achieve with Help from Brian Adkins and Greene Team Members
With Brian’s successful sales efforts, along with the contribution of other Greene teammembers, INKW is aiming to achieve several corporate milestones over the next 12 months,which include the expansion of its broker network, as well as an increase in the manufacturingcapacity of Be Water to meet current volumes and future growth objectives.
The company also plans to continuously expand its retail presence and add new staffanticipating that it will need to hire more people on the corporate level for the purpose ofsupporting the broker, distributor, and retailers and for their logistical and accountingrequirements. Brian, along with the hardworking bottling plant warehouse members, GreeneConcepts management, and other distributors, are working to propel the company to unknownheights.
The company’s products grow in popularity every day as its Be Water brand competes in thetraditional beverage market in terms of quality, taste, origin, and brand value traits. Whilemost bottled water competitors supply filtered municipal tap water, Be Water stands outbecause it uses high-quality natural artesian water that comes from underground wells. INKWharnesses seven natural wells that are fed from an aquifer to provide an unlimited supply offresh, clean water for its bottling plant production.
With such a popular product, a strong management team, quality Greene team members anddistribution teams, along with an accomplished sales director, the company is well-poised tobecome a force in the bottled water industry with a keen focus on customer service. BrianAdkins says, “We are working hard to grow the Be Water brand. Customer service meanshearing what the retailer needs, wants, and how to properly service their needs 100% of thetime. It is ensured through awareness and commitment while educating the consumers on thehealth benefits of our high-quality products. All beverages are not the same and one mustunderstand what is in the bottle and where it is made. To retailers and retail outlets, I simplysay thank you for allowing us to bring you an amazing product and for partnering with us to"Better serve your customers.”
Conclusion
A solid base of operations from its botting facility, a promising Be Water brand, and a growingmarket for various bottled water types all lead to increased sales volume and a stronger retailpresence for INKW bottled water products. Because of this, INKW is expanding its bottlingplant capabilities.
Yet, a critical force behind its success is the skill of its Greene team members to include thenational and regional sales group overseen by Brian Adkins. His successful effort to expandretail presence, broker network and boost manufacturing capacity all make INKW an activelygrowing bottled water supplier with an attractive emerging brand. Investors should put thisstock on their watchlist because there is a high likelihood of significant updates throughout theyear as the company’s sales continue to rise.
Find additional information about Greene Concepts (INKW) at: https://greeneconcepts.com/ and brand information at: https://bewaterbeyou.com/ and https://happymellow.com/
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