The independent fine jeweler turns customer photos and sketches into IGI-certified, made-to-order rings, covering antique cuts such as Old Mine and Old European alongside modern designs, backed by more than eight years in the diamond trade and a library of 1,200+ designs.

DOVER, DE / ACCESS Newswire / July 21, 2026 / Bright Brilliance, an independent direct-to-consumer fine jeweler with more than eight years of experience in the diamond and jewelry industry, is bringing antique diamond cuts back within reach. The brand's custom program now produces made-to-order rings in Dutch Marquise, Portuguese, Rose cut, Moval, Old Mine, Old European and other heritage cuts, all set with IGI-certified lab grown diamonds and sold through its official website, brightbrilliance.com.

For most of the past century, these shapes lived almost entirely in estate jewelry. Cuts like the Rose cut and Old European were shaped by hand long before modern brilliant standards took over, and finding one today usually means hunting auctions or antique dealers, with no grading report and no say in the stone's size, color or metal. Lab grown production changes that. The same heritage geometry can now be cut fresh, to order, in a fully certified new stone, at a moment when The Knot's 2026 Real Weddings Study reports 61% of U.S. engagement rings bought in 2025 carried a lab grown center diamond.

Each cut in the lineup carries its own character. Dutch Marquise rings feature an elongated six-sided outline that reads larger than its carat weight on the finger. The Portuguese cut stacks extra rows of facets for a deep, layered sparkle. Rose cuts sit low against the skin and glow softly, the way diamonds did in the candlelight era, while the Moval blends marquise length with the softness of an oval. Old Mine and Old European rounds complete the list, and buyers who want a shape outside it can commission a fully custom outline.

Buyers have two ways in. The first is the brand's ready antique cut collections: curated, unique designs built around the Dutch Marquise, Portuguese, Rose cut and other heritage shapes, each produced to order in the customer's choice of carat, color and metal. The second is full custom, built entirely from scratch, starting from a photo, a Pinterest save, a sketch, or a written idea that Bright Brilliance converts into a confirmed specification before production begins. Either way, every diamond is graded by the International Gemological Institute (IGI) before setting, and loose IGI-certified antique cut stones are available for buyers who prefer to purchase the diamond first and commission the ring later.

"Most of these cuts disappeared because machines standardized the industry, not because people stopped loving them," said Leena Patel, Co-Founder of Bright Brilliance. "Someone sees a Portuguese cut or a Dutch Marquise once and can't find it in any regular collections. We can cut that exact stone new, certify it, and build the ring around it."

Bright Brilliance sells exclusively through its official website, brightbrilliance.com, with free, fully insured shipping to the United States, United Kingdom, Canada and Australia and a 30-day return and exchange window. The made-to-order catalog spans more than 1,200 designs across engagement rings, wedding bands, necklaces and tennis bracelets, with moissanite offered as a separate line.

"An antique cut shouldn't require an antique gamble," Patel added. "Buyers get the old-world shape with a new stone, full paperwork, and a clear record of who they bought it from."

Antique cut and custom lab grown diamond rings are available now at https://brightbrilliance.com.

ABOUT BRIGHT BRILLIANCE

Bright Brilliance is a direct-to-consumer fine jewelry brand offering IGI-certified lab grown diamond and moissanite jewelry, sold exclusively through its official website, brightbrilliance.com. Backed by more than eight years of experience in the diamond and jewelry industry and a library of over 1,200 designs, the brand specializes in made-to-order engagement rings, wedding bands, necklaces and tennis bracelets, with conflict-free sourcing, free insured shipping and 30-day returns across the United States, United Kingdom, Canada and Australia.

MEDIA CONTACT

Media Relations
Bright Brilliance
Phone : +1 (307) 424-2580
Email : support@brightbrilliance.com
Website : https://brightbrilliance.com

SOURCE: Bright Brilliance