This cooperation with Walmart WMT +1.04 percent allows users to make purchases with their remotes while watching television shows on Roku ROKU –5.33 percent shares surged on Friday.

The first pilot software allows Roku users to make purchases while watching shoppable advertising. The two firms stated in a joint statement that customers may then make an order on the Walmart checkout page and get an email containing shipping, refund, and customer care information as a confirmation of their purchase.

Shares of Walmart (WMT) rose 0.3 percent.

Roku Pay, the company’s payment platform for streaming devices, is used in the system. Roku Brand Studio will allow marketers to create branded content for TV streaming and online commerce, the company said.

Roku’s director of TV commerce, Peter Hamilton, says, “We’re making purchasing on TV as simple as it is on social.” Millions of subscriptions have been bought using the Roku remote by streamers for many years now. Marketers and customers alike will appreciate the simplicity and convenience that streaming commerce provides.”

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