San Francisco Equity Partners (“SFEP”), a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain, announced today that Hywel Robinson has joined the platform as a Principal. Robinson will focus on deal origination, execution and working with SFEP’s partner companies on operational initiatives.

Scott Potter, Managing Partner of SFEP, said “Hywel’s addition marks another important step in our efforts to add top talent to our investment team, and we are pleased to welcome him to SFEP. Hywel brings significant investment and operating experience that complements the skills of our existing team members and reinforces our focus on being the financial and operational partner of choice to family and founder owned businesses operating across the consumer value chain.”

Prior to joining SFEP, Robinson served as Principal at Paine Schwartz Partners, a leading private equity firm specializing in sustainable food chain investing. Previously, he worked at The Sterling Group and AEA Investors where he focused on control-oriented investments across the consumer and industrial sectors. He holds a B.A. in Economics from Yale University.

“It is a privilege to join SFEP and its team of industry-leading professionals. SFEP has a well-earned reputation in the industry, and I am excited to work with my new colleagues to execute their focused investment strategy,” Robinson commented.

About San Francisco Equity Partners

SFEP is a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer products landscape. For more information, please visit www.sfequitypartners.com.

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