Ritual brings its commitment to traceable science and sourcing to Target shelves

Ritual, the traceable health and wellness brand working to raise the standard in the supplement industry, today announced the launch of its daily multivitamins and leading prenatal multivitamin nationwide at Target and on Target.com. This announcement follows the brand’s first successful expansion beyond its direct-to-consumer business to brick-and-mortar last fall.

“We’re excited to bring our commitment to traceability to Target shelves across the country and empower guests to make confident choices for their health,” said Katerina Schneider, Founder and CEO of Ritual. “Target is a go-to destination for everyday essentials, and a proud moment in our journey to make the future of health accessible for everyone.”

Ritual is a leader in the category known for its commitment to traceability, openly sharing the science and sourcing behind its products. Over one million people have chosen the brand that is backed by leading scientific research and clinical studies, developed with patented technology and has products validated by world-class certification bodies like the Non-GMO Project and the US Pharmacopeia - which is held by less than 1% of supplement companies. Ritual is also one of a few brands in the industry to be a Certified B Corporation, underscoring a commitment to people and the planet.

Target will carry Ritual’s high-quality daily multivitamins for adult men and women (Essential for Men 18+ and Essential for Women 18+) and its leading prenatal multivitamin (Essential Prenatal) in all Target stores and on Target.com. Ritual’s flagship daily multivitamin, Essential for Women 18+, is part of Target Clean. Ritual’s postnatal multivitamin (Essential Postnatal) will also be available at select Target stores. Ritual multivitamins are packaged in bottles made from 100% post-consumer recycled plastic and retail cartons made from 100% post-consumer recycled paper; they are proudly part of Target Zero.

About Ritual

Ritual is a health and wellness brand aiming to bring a new level of transparency to the health and wellness industry. A Certified B Corporation, they have pioneered a new standard of high-quality multivitamins and supplements that are backed by science and Made Traceable^TM with the first visible supply chain of its kind. Together with leading scientists, researchers and advisors, Ritual has developed products based on thousands of independent research studies, and now has one of the leading prenatal multivitamins in the U.S. Other interesting facts: Their vegan protein is the first protein to be Informed Protein Certified and is used by elite athletes on the Angel City Football Club. Their flagship multi (Essential for Women 18+) has USP verification, a certification held by less than 1% of supplement companies, is backed by a peer reviewed and published human clinical study, and a patent on the technology. Learn more at Ritual.com.

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