New leadership and advisor team to enhance AI-driven wealth solutions and mass affluent services

Atlas (“Atlas”), a next-generation financial firm, today announced the acquisition of Central Wealth Management (“CWM”), surpassing over $230 million in firm-wide assets under management. CWM, an RIA firm based in Madison, Wisconsin, will now operate in its entirety under the Atlas name and maintain its Wisconsin office.

“The acquisition of CWM marks a significant milestone in Atlas' forward growth strategy by not only expanding our capabilities with a bench of experienced advisors but also strengthening our ability to service a broader spectrum of clients,” said Tobias Heaslip, CEO and CIO at Atlas. “We’re excited to integrate this team fully and continue pushing the boundaries of wealth management.”

As part of the acquisition, Eric Heiting, Founder of CWM, will now serve as President and Head of Wealth Management at Atlas, accompanied by the entire CWM team of industry experts. With over 20 years of financial service experience and a deep alternative investment expertise, Heiting will operate as Atlas’ lead advisor, playing a crucial role in recruiting experienced advisors and driving the firm’s AI-leveraged technology to modernize wealth management.

Eric Heiting, Founder of CWM, commented on the acquisition, “Atlas’ forward-thinking vision and deep commitment to innovation address the limitations that have long made traditional wealth management feel rigid and outdated. Firms like ours must evolve to be at the forefront of that transformation and this move positions us to bring broader solutions and a modern AI experience to our clients.”

Founded with a vision to bring a more modern approach to wealth management, Atlas combines deep industry expertise with cutting-edge technology to better serve the evolving needs of investors. Powered by agentic AI, the firm is endeavoring to transform advisor productivity by automating middle and back-office workflows, freeing up more time to spend on client engagement and strategic planning.

“We’re fortunate to have a lot of wind at our back as we enter our second year and are laser-focused on making sure we maintain that momentum,” continued Heaslip. “We have big plans for 2025 and are looking forward to executing on that as we grow the firm, introduce new offerings, and build deeper relationships with our wealth managers and their clients.”

In addition, Atlas will now expand its family office level services to encompass the mass affluent market, ranging from $50,000 to $75 million. This includes access to institutional-grade alternative investments, integrated tax and estate planning, and personalized portfolio creation. With a now expanded team, Atlas is accelerating its mission to deliver a more inclusive, tech-enabled, and advisor driven model that redefines the expectations of a modern wealth management firm.

For additional information on this acquisition and Atlas’ offerings, visit: https://atlasfinancial.com/

About Atlas Financial

Atlas Financial Services, Inc. (“Atlas Financial”) is a financial technology company and the parent company of ATFS Advisers LLC (“ATFS Advisers”, collectively with Atlas Financial is often referred to as “Atlas”). All advisory services are offered through ATFS Advisers, an investment advisor registered with the Securities and Exchange Commission (“SEC”). Atlas Financial is a next-generation wealth platform designed to offer a modern approach to financial management. Combining innovative technology with expert wealth managers through ATFS Advisers, Atlas Financial empowers its clients with personalized solutions tailored to their unique financial goals. With a focus on transparency, performance, and client relationships, Atlas is committed to driving growth and delivering value to both individual and institutional investors. Atlas Financial is backed by Lightspeed Venture Partners, L Catterton, Alumni Ventures, Activant Capital, Tribe Capital, and Day One Ventures.

AI used on Atlas’ platform is not intended to replace human advice or interact with clients, nor does it provide investment advice or make investment decisions. Learn more at www.atlasfinancial.com.

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