FMI Report: Shoppers Stick to Routines and Prioritize “Eating Well” This Fall

By: via Business Wire
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Americans continue to enjoy grocery shopping, cook more at home, and embrace mealtime traditions that bring people together.

Nearly half of U.S. grocery shoppers (44%) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to a new report from FMI – The Food Industry Association. FMI’s U.S. Grocery Shopper Trends: New Routines also finds 36% of shoppers eat dinner at home with others every day of the week, with 6 p.m. remaining peak dinnertime.

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Nearly half of U.S. grocery shoppers (44%) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to FMI’s U.S. Grocery Shopper Trends: New Routines

Nearly half of U.S. grocery shoppers (44%) embrace a weekly mealtime tradition, and more Americans are building new eating routines this fall, according to FMI’s U.S. Grocery Shopper Trends: New Routines

More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. The analysis suggests that many are cooking more, keeping consistent schedules and creating memorable mealtime experiences with family and friends.

“Shoppers are showing us that food is more than just fuel — it’s a way to connect, celebrate and create traditions,” Leslie G. Sarasin, president and CEO of FMI, said. “Our research shows that even as lifestyles evolve, shoppers are finding comfort and joy in routines that bring people together, and that’s a powerful signal for our industry and our mission to feed and enrich lives.”

While “eating well” can mean different things to different people, most shoppers share values like focusing on nutrition, cooking fresh meals, enjoying time with loved ones and making ethical food choices. “Eating well” also varies throughout the day: at breakfast, eating well most often means enjoying a healthful meal, but for snacks, convenience is the epitome of eating well.

“September is National Family Meals Month™, which is a perfect complement to what we’re seeing in shopper trends — Americans value routines that bring them together around the table,” said David Fikes, executive director of the FMI Foundation. “When families share more meals, they not only nourish their bodies with healthier foods; they strengthen relationships, improve communication and create lasting memories. The benefits of sharing meals go far beyond the plate and can be enjoyed year-round.”

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About FMI

As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain — from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services — to amplify the collective work of the industry. www.FMI.org

More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. Research suggests many are cooking more, keeping consistent schedules and creating memorable mealtimes with family and friends.

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