Friedson has extensive experience in executive benefits, advance life insurance planning, and succession planning

Alliant Insurance Services has added Matthew Friedson within its Employee Benefits Group as First Vice President. Based in Bethesda, Maryland, he will work with a diverse portfolio of clients throughout the Northeast to design and implement tailored executive benefits and financial strategies for their businesses.

“Matthew’s extensive experience in executive benefits and advanced planning strategies brings significant value to clients navigating complex financial and organizational decisions,” said Kevin Overbey, President, Alliant Employee Benefits. “He is a highly skilled strategic advisor known for designing sophisticated benefits solutions that align with long-term business and wealth planning objectives.”

Friedson has nearly 20 years of experience advising enterprise organizations and high-net-worth individuals on executive benefits, advanced life insurance planning, and business succession strategies. He focuses on delivering customized benefits solutions, long-term planning frameworks, and life insurance-based financial structures that support both business continuity and wealth preservation.

Prior to joining Alliant, Friedson served as Managing Director and National Life Insurance Practice Leader with a national insurance brokerage and consulting firm. He has been recognized by Washingtonian Magazine as a Top Wealth Adviser and was named to the publication’s Top Wealth Adviser Hall of Fame in 2023.

Friedson holds a bachelor’s degree in marketing from the University of Maryland. To connect and learn more, visit his LinkedIn profile.

About Alliant Insurance Services

Alliant Insurance Services stands among the nation’s top insurance brokers and consultants, providing risk management, insurance, employee benefits, underwriting, and consumer solutions through an entrepreneurial approach focused on delivering smarter, more effective outcomes. Free from the constraints of traditional brokerage models, Alliant combines deep expertise with the flexibility to innovate—helping clients navigate complexity and respond to evolving risks.

Within the industry, Alliant is recognized as a leading destination for top-tier brokerage talent in the U.S. As a majority employee-owned organization, it offers professionals a high degree of autonomy, access to extensive resources, and a distinctive equity ownership opportunity. This approach has contributed to an impressive producer retention rate, along with being recognized by Forbes as one of America’s Best Large Employers and one of America’s Most Trusted Companies.

Visit us at alliant.com.

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