Recognition honors strategic communications program supporting access to affordable health insurance across Massachusetts

LaVoie Strategic Communications Group, Inc. (“LaVoie”), under its newly established LaVoieGov practice, announced today it has received a Bronze Bell Ringer Award in the Government/Public Affairs category from the Publicity Club of New England for its communications campaign, “Safeguarding Access to Affordable Health Insurance Across Massachusetts.”

“This Bell Ringer Award reflects the exceptional work our team delivers on behalf of clients every day,” said Donna L. LaVoie, Founder and CEO of LaVoie. “The communications landscape continues to evolve rapidly, particularly in healthcare and public affairs, making it more important than ever to connect audiences with clear, credible information. We are honored to be recognized by the Publicity Club of New England for a campaign that achieved measurable impact while supporting access to important health coverage resources across Massachusetts.”

The award-winning campaign supported Massachusetts residents during the 2026 Open Enrollment period, helping navigate a complex healthcare environment marked by changing federal subsidy policies, consumer confusion, misinformation, and heightened competition for public attention.

“Open Enrollment communications required much more than raising awareness; it required building trust,” said Lisa V. DeScenza, President of LaVoie. “Our strategy focused on meeting residents where they were, delivering clear and accessible information, and reinforcing the Massachusetts Health Connector as a trusted source of guidance. We are proud that the campaign not only exceeded enrollment goals but also helped thousands of Massachusetts residents better understand their health insurance options.”

About LaVoie Strategic Communications Group, Inc.

Celebrating its 25 years in business, LaVoie Strategic Communications Group, Inc. advises healthcare, life sciences, and government organizations at critical inflection points, leading with strategic communications and advisory services. We support clients with tailored communications programs that strengthen visibility, build credibility, and reach audiences that matter most.

For more information, please visit LaVoie’s website and connect with us at http://lavoiegroup.com/ and connect with us on LinkedIn, X, and Facebook.

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"We are honored to be recognized by the Publicity Club of New England for a campaign that achieved measurable impact while supporting access to important health coverage resources across Massachusetts,” said Founder & CEO Donna L. LaVoie