London, UK –– Global PR agency JPR Media Group has successfully delivered an international health PR campaign for 10X Health System, positioning the brand and its co-founder, Brandon Dawson, as leading voices in the rapidly evolving personalised health sector.
The campaign focused on elevating awareness of 10X Health System’s data-driven approach to wellness, while building Brandon Dawson’s profile as a human optimisation innovator and experienced business leader.
10X Health System, now operating across the USA, UK, Europe and the UAE, offers a patented wellness and nutrition system available in 47 countries. Its model combines genetic testing, blood analysis, expert medical insights and customised supplementation to deliver a personalised approach to health.
A Multi-Market PR Strategy Driving Global Coverage
JPR Media Group executed a targeted international strategy, securing coverage across leading publications including Forbes, The Times, Fast Company, Los Angeles Times, Daily Mail USA & UK, London Standard, VICE, The National, Gulf Business, Arabian Business, Entrepreneur Magazine UK & UAE, CEO Magazine USA & UAE, Athletech News, Jetset Magazine, and more.
The campaign combined hands-on product experiences, expert-led commentary and founder storytelling to create compelling, editorially relevant content for health, lifestyle and business audiences.
Journalists were invited to experience the 10X Health system firsthand, including gene testing, blood analysis and tailored supplementation. This approach resulted in in-depth features, product reviews and first-person accounts demonstrating the impact of personalised, data-led healthcare.
Building Authority Through Expert Insight
In addition to experiential coverage, JPR Media Group connected journalists with 10X Health’s network of medical experts, enabling commentary on key health topics and trends. This positioned the brand as a trusted authority within the growing personalised health space.
As demand for preventative and precision healthcare continues to rise, the campaign highlighted how data-driven solutions are shaping the future of medicine.
Elevating a Founder’s Global Profile
Alongside product-focused PR, the campaign significantly increased visibility for Brandon Dawson, co-founder of 10X Health System and Cardone Ventures.
With more than 30 years of experience in the medical device industry, Dawson has built and scaled multiple successful businesses. He previously sold Audigy Group for $151 million and has since grown 10X Health System from a $1.8 million acquisition into a $120 million brand within four years.
Through strategic media placements, interviews and podcast appearances, JPR Media Group positioned Dawson as a leading voice in entrepreneurship, business scaling and health innovation.
Strategic Partnerships Supporting Global Growth
10X Health System’s expansion has been supported by key international partnerships, including collaborations with REVIV Global and M42, further strengthening its presence in major global markets.
Shaping the Future of Personalised Health
The campaign reflects a broader shift towards personalised, data-led healthcare, where genetic and biological insights inform individual wellness strategies.
JPR Media Group’s integrated PR approach has demonstrated how brands in the health sector can build credibility, engage media and achieve global visibility through a combination of expert insight, experiential storytelling and founder-led narratives.
About 10X Health System
10X Health System is a patented wellness and nutrition platform offering a comprehensive, personalised approach to health through genetic testing, blood analysis, expert consultation and customised supplementation. The company operates internationally across multiple markets.
About JPR Media Group
JPR Media Group is a global PR agency specialising in health, business and lifestyle communications, delivering strategic campaigns that build authority, visibility and brand growth across international markets.
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