Omiana’s new Hypoallergenic Eye Makeup collection offers clean, irritation-free options for sensitive eyes and skin. Featuring mascara, eyeliner, eyeshadow, and brow products—all free from mica, titanium dioxide, parabens, and harsh synthetics—this line redefines gentle, high-performing beauty.
-- New product line includes eyeshadow, eyeliner, and mascara—formulated without mica, titanium dioxide, parabens, or synthetic dyes
Laguna Beach, CA — [Insert Date] — Omiana, the clean beauty brand known for ingredient integrity and radical transparency, is proud to announce the launch of its new Hypoallergenic Eye Makeup Collection. Designed specifically for individuals with sensitive skin and eyes, the collection features mascara, eyeliner, eyeshadow, and brow products— all formulated without the most common irritants found in conventional cosmetics.
Rooted in the brand’s philosophy of Mission: Omission™, Omiana’s latest launch reflects its commitment to eliminating unnecessary and potentially harmful ingredients while preserving exceptional performance and wearability. The new line includes formulas that are free from mica, titanium dioxide, boron nitride, parabens, phthalates, synthetic fragrances, and artificial colorants — making it a gentle, effective solution for those who have nearly given up on eye makeup due to irritation or allergic reactions.
“This launch is especially close to our hearts because it gives people with sensitive skin a real option,” said Miche Klammer, Managing Director at Omiana. “Many of our customers come to us after reacting to conventional products, often feeling discouraged or excluded. With this line, we’re saying: yes, you can wear makeup again—and feel good about it. Our mission is simple: omit the bad stuff, and keep what works. That’s what Naturally Gentle™ beauty means to us.”
The Hypoallergenic Eye Makeup Collection Includes:
Natural Mascaras
Lash-enhancing formulas including lengthening, conditioning, and barely-there options — all free from titanium dioxide, mica, parabens, and harsh synthetics. Designed to define lashes without irritation, even for those with reactive eyes or short lashes.
Gentle Eyeliners
Available in both pencil and liquid formats, these liners are crafted without carbon black, mica, parabens, or titanium dioxide. They offer smooth application and long-lasting definition while minimizing allergenic potential.
Mineral Eyeshadows
A versatile range of talc-free eyeshadows — including loose powder, pressed, and creamy baked trios — all formulated without titanium dioxide, mica, or common fillers. Available in shimmer and matte finishes for customizable, skin-friendly color.
Brow Products
Minimalist and clean formulations in both pencil and cream forms. These brow products are free from boron nitride, mica, and ultramarines — ideal for shaping and defining without irritating the skin.
All products in the collection are cruelty-free and formulated with ingredient transparency at the forefront. This launch was developed in response to increasing demand from customers dealing with rosacea, eczema, autoimmune sensitivities, and those seeking truly clean alternatives to mainstream beauty products.
“Most eye makeup today—even those marketed as ‘natural’—still includes ingredients that don’t sit well with sensitive skin,” added Klammer. “We’ve worked hard to eliminate these triggers without compromising on quality or performance.”
With a loyal community that values clean formulations and ethical standards, Omiana continues to lead in the sensitive-skin beauty space. The Hypoallergenic Eye Makeup Collection is now available at www.omiana.com.
Media Contact:
Ella Johnston
Omiana Media Relations
support@omiana.store
About Omiana
Omiana is a clean beauty brand based in Laguna Beach, California, offering skincare and makeup solutions made without harsh chemicals, synthetic dyes, or known irritants. With a deep commitment to ingredient transparency, ethical sourcing, and customer trust, Omiana has become a go-to brand for individuals with sensitive skin who don’t want to compromise on performance or safety. Learn more at www.omiana.com.
Contact Info:
Name: Miche Klammer
Email: Send Email
Organization: Omiana
Address: 1968 South Coast Highway 187, Laguna Beach, California 92651, United States
Website: https://www.omiana.com
Source: PressCable
Release ID: 89160971
If there are any problems, discrepancies, or queries related to the content presented in this press release, we kindly ask that you notify us immediately at error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be available round-the-clock to address your concerns within 8 hours and take necessary actions to rectify any identified issues or support you with press release takedowns. Ensuring accurate and trustworthy information is our unwavering commitment.
