Behavio Labs announces the launch of its brand tracking guide, providing businesses with insights and measurements powered by advanced behavioral science methods.
-- A newly launched brand tracking guide from Behavio Labs addresses common challenges businesses face when measuring brand awareness and offers practical methods to gain insights into key metrics.
More details can be found at https://www.behaviolabs.com/brand-tracking
Whereas traditional market research methods often require significant budgets and deliver complex reports that lack clear action steps, this latest guide aims to provide companies with accessible brand tracking methods that deliver practical insights without overwhelming data complexity.
The guide explains how advanced behavioral science methods help to measure brand awareness, brand salience, and consumer emotions. Companies can track their brand performance alongside competitors using representative population samples from global markets. For instance, systems from Behavio Labs employs implicit association testing based on neuroscience research to uncover subconscious associations consumers have with brands.
Readers will learn how clients seeking brand awareness measurement can calculate key brand metrics including mental availability, implicit associations, and buyer profiles to help businesses make informed marketing decisions.
The guide also covers some of the most important and frequently used methods for brand tracking, including Google Analytics, tracking share of search, social media monitoring, market research, and brand tracking platforms.
Finally, the team at Behavio Labs explains that their brand tracking solution provides quarterly measurement cycles with clear dashboard reporting and expert consultation services for growing brands. Users can export findings to presentation slides and access verbatim respondent quotes for deeper consumer insights.
Other available features include competitor benchmarking for up to five rivals, market size tracking, brand attribute measurement, and customizable analysis for specific business requirements.
The company offers two main service tiers. The Starter plan provides twice-yearly tracking for smaller brands at $4,600 annually, while the Pro plan delivers quarterly tracking with additional features for $12,500 per year. Both plans include representative sample sizes and easy-to-read dashboards with clear brand summaries.
Behavio Labs has experience serving clients including McDonald's, Decathlon, and Heineken across various markets. The company's focus on practical insights and affordable pricing has established its position in the brand tracking market.
A satisfied client said: "Brand tracking provided us with clear data on our brand, the market, the competition, and how we're perceived by more than just our clients. This helps us make informed decisions."
Interested parties can access the full guide and find more information at https://www.behaviolabs.com/brand-tracking
Contact Info:
Name: Libor Uhlik
Email: Send Email
Organization: Behavio Labs s.r.o.
Address: 3 Poupětova, Prague, Hlavní město Praha 170 00, Czech Republic
Website: https://www.behaviolabs.com/
Source: PressCable
Release ID: 89163508
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