Building on its successful inaugural launch, Green Monké is working to expand its presence to additional Oak View Group venues across the U.S.
SAVANNAH, GA - 
(NewMediaWire) - June 14, 2024 - – Green Monké's (“Green Monké”) first 6-months since the inaugural launch of its Green Monké Happy Sodas at Enmarket Arena have been a resounding success.
This launch was part of a larger agreement with the Oak View Group (“OVG”), signed in October 2023, to offer hemp-derived beverages at select concert and sports venues within OVG’s expansive network across the U.S., where Enmarket Arena in Savannah, Georgia was the first venue to offer Green Monké products.
Enmarket Arena has proven to be an excellent platform for Green Monké, where the venue hosts over 140 events annually and its capacity of ~10,000 attendees generate ~1.5M annual brand impressions for its product partners. This partnership has created substantial brand building opportunities with key target demographics through events that are ideal for consumption of Green Monké Happy Sodas.
During these initial six months, Green Monké Happy Sodas have been enjoyed at:
- Savannah Ghost Pirates home games;
- A Dave Matthews Band concert;
- A Stevie Nicks concert; and
- A Widespread Panic concert.
The fun and laughter will continue this week as Green Monké will be sampled at the pre-show tailgate party, and add to the laughs at, Bert Kreischer’s Fully Loaded Comedy Festival.
Today, Green Monké Happy Sodas have become the top-selling alcohol alternative at Enmarket Arena, earning high praise from attendees and management and creating a strong foundation for expansion both locally in the Savannah region and to additional venues in OVG’s network.
"The launch of Green Monké Happy Sodas at Enmarket Arena has far exceeded our expectations,” commented Derek Goldfarb, Regional VP, Global Partnerships at Enmarket Arena. “We are seeing higher sales of Green Monké than all other alcohol alternative drinks, which is particularly impressive for a brand-new product category.”
Following successful in-venue sampling pop-ups at Enmarket Arena, Green Monké has seen a notable increase in sales, underscoring the demand for hemp-derived D9 options at concerts and events and further validating the taste of Green Monke’s award-winning beverages.
Mr. Goldfarb continued, “We have received excellent fan feedback and, most importantly, we have recorded zero fan incidents from Green Monké consumers, which elevates the fan experience for everyone. These trailblazing drinks are establishing a precedent for fun and responsible consumption that contributes to a great night out for Enmarket Arena patrons!"
Future OVG-Network Expansion
Green Monké has achieved great success at Enmarket Arena and is now ready to expand its reach to other OVG venues in Georgia and beyond. The company aims to replicate its exceptional experience for a wider audience.
OVG was founded by Irving Azoff, a Rock and Roll Hall of Fame inductee and widely considered to be one of the most influential people in the music industry, and Tim Leiweke, who has built championship teams across the NBA, NHL, and MLS and is renowned for his pivotal role in bringing David Beckham to LA Galaxy. These two leaders embody OVG’s forward-looking and aggressive approach to achieving ambitious goals. This same visionary mindset is evident in OVG’s partnership with Green Monké, reflecting a disruptive and innovative presence in the industry. This partnership is particularly timely given the changing consumer behaviors, as highlighted by a recent study showing that daily cannabis use now surpasses daily drinking in the U.S.
Green Monké expects to launch sales of its Happy Sodas through traditional liquor distributors and retail outlets in Georgia as part of its go-to-market strategy. This will allow eventgoers who first experience the taste of Green Monké products at Enmarket Arena to purchase them for at-home consumption.
In partnership with OVG, Green Monké is also exploring opportunities to bring its Happy Sodas to larger stadiums nationwide and more intimate venues specializing in curated music talent and comedians. In the coming months, Green Monké expects to combine these two audiences by bringing Happy Sodas to music festivals across the Southeast, providing a refreshing alternative to alcoholic beverages for diverse and influential audiences.
"As we explore future expansion to new venues, we are inspired by iconic brand associations like the beloved Cracker Jack at baseball games and almost-ceremonial Gatorade showers at championship football games," commented Pat Gleeson, Green Monké President. "We envision Green Monké Happy Sodas as the new iconic tradition at entertainment venues across the country."
To learn more about Green Monké Happy Sodas and purchase products visit: www.greenmonkehemp.com/s/shop.
About Oak View Group
Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class, owned venues and a client roster of arenas, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents. Visit OakViewGroup.com, and follow OVG on Facebook, Instagram, LinkedIn, and X.
About Green Monké
Founded in 2021 by St. Peter’s Spirits, Green Monké USA sells a diverse portfolio of award-winning hemp-derived Delta-9 and CBD beverages across the United States. Green Monké prides itself on its great taste and uplifting effects, using only premium and natural flavors paired with a fast-acting nano-emulsion that offers precise potency with verified testing results. Green Monké’s portfolio includes its Happy Sodas line - low-dose beverages for consumers looking for an alcohol alternative.
As part of its strategy to evolve the happy hour experience, Green Monké has partnered with Oak View Group (OVG), a global sports and entertainment company, to offer its Green Monké Happy Sodas at select OVG venues in the U.S. and UK. Its portfolio also features its higher potency Cookies x Green Monké Cultivar Sodas for the traditional cannabis culture consumer, where Green Monké is the exclusive beverage partner for the global cannabis brand, Cookies. As part of its commitment to a happier tomorrow, Green Monké is pledging 1% of all revenues to support local agencies to address mental illness and social isolation problems. For more information, visit https://www.greenmonkehemp.com/ or follow @greenmonkehemp on Instagram.
Green Monké Contact:
hello@greenmonke.com
Cautionary Note Regarding Forward-Looking Statements
The information contained herein contains certain “forward-looking information” under applicable securities laws concerning its relationship and contracts with Oak View Group and Enmarket Arena. Forward-looking information includes, but is not limited to, projected revenue and expansion plans, the impact of the proposed expansions, the number of locations in which Green Monké will be sold, and the number of individuals who purchase these drinks. Forward-looking information may be characterized by words such as “plan,” “expect,” “project,” “intend,” “believe,” “anticipate”, “estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur. Forward-looking information is based on the opinions and estimates of management at the date the statements are made and are based on several assumptions and subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking information. Many of these assumptions are based on factors and events that are not within the control of the Company and there is no assurance they will prove to be correct. Factors that could cause actual results to vary materially from results anticipated by such forward-looking information include changes in market conditions, and the demand for Green Monké beverages. Although the Company has attempted to identify important factors that could cause actual actions, events, or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results not to be anticipated, estimated, or intended. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking information.
