Beckstone Live Debuts UAE's First-Ever 'Mandopop' Concert with Superstar Jeff Chang at Dubai's Coca-Cola Arena

By: Newsfile

Dubai, United Arab Emirates--(Newsfile Corp. - June 12, 2024) - Beckstone Live, the famous Asian-Pacific promoter presented 'Prince of Love Songs' JEFF CHANG's sell-out CONTINUUM ∞ world tour to Dubai's Coca-Cola Arena on Sunday. It became the first promotor to bring Chinese-language superstar to perform in the UAE and the MENA region.

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Jeff Chang treated thousands of fans and Asian pop enthusiasts from across the UAE, GCC, Russia, Turkey, and Europe to a thrilling 25-song show packed with dazzling light displays, pyrotechnics, and exciting dance routines.

During the show, Jeff Chang told fans he had been "very nervous" at the prospect of being the first Chinese-language singer to perform in the UAE, but that "thanks to your warm welcome, I can finally relax."

TIAN Qi, founding partner of Beckstone, producer of Sunday night's show, said:

"We were thrilled to bring Jeff Chang's CONTINUUM ∞ tour to Dubai and delighted to see so many fans from the UAE and beyond come to celebrate the Dragon Boat Festival weekend together in our amazing city."

"The UAE has a vibrant and growing Chinese and East Asian community, and we look forward to bringing more exciting concerts to the Emirates very soon."

"I would also like to extend thanks on behalf of the whole crew to Dubai Police and RTA for their support in making the event run smoothly for thousands of fans."

As cheering fans brought Jeff Chang back for a third encore, the star expressed his own hope that the success of this first concert will encourage "more Chinese singers to come to Dubai to perform."

With a vibrant and growing Chinese diaspora thought to number some 300,000 people, more exciting experiences are certainly on the cards.

- ENDS -

Qian Liang

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