Auckland New Zealand, November 2024 — PRIZM Digital New Zealand, the esteemed branch of the PRIZM Group, is transforming the way in which Western brands reach and resonate with Chinese consumers. With its culturally informed, data-driven marketing solutions, PRIZM Digital NZ offers a complete end-to-end approach tailored to each brand's unique needs.
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Western brands face a myriad of different and rather unique challenges when entering the Chinese consumer market, primarily due to heavy censorship and very strict regulations regarding the goods entering the country. However, "challenging" doesn't mean "impossible," and with the right help, many brands have found ways to market their products successfully.
Strict regulations aside, it's important to consider cultural differences between Chinese and Western consumers, so the key to success actually lies in adapting both the products and the marketing efforts and materials to the local markets. This often implies tailoring content, product, and market strategies to align with Chinese culture, which includes translating the materials into Mandarin and creating culturally relevant campaigns.
Creating these culturally relevant campaigns isn't always easy for Western companies to pull off, and it could lead to misunderstandings that can result in poor sales, poor brand reception, and overall financial damage to the brand. There are also technical issues; for example, smartphone use in China is very high, and most consumers use smartphones for online shopping instead of personal computers, as is the case with Western shoppers.
Thus, it is really important for brands to prioritize mobile-friendly websites and apps, such as WeChat and Weibo, which are crucial when it comes to reaching Chinese consumers. It's really important for Western brands to engage with consumers on popular Chinese social media platforms and to collaborate with Chinese influencers (better known as Key Opinion Leaders) to build brand credibility.
However, that's often easier said than done, considering all the regulations, language, and cultural barriers brands have to pass in order to reach Chinese consumers. That's where PRIZM Digital NZ comes in; unlike traditional marketing companies and agencies that often focus on a singular platform or type of marketing, PRIZM Digital NZ's specialty lies in guiding Western brands to Chinese consumers through omnichannel marketing experience.
This approach suits the preferences of Chinese consumers who enjoy integrated digital interactions and seamless transition between different platforms, regardless of whether they're searching for products, shopping online, or redeeming loyalty points. PRIZM Digital NZ's localization expertise goes beyond mere translation and captures cultural nuances and behaviors that resonate with the Chinese audiences, and its precise targeting capabilities leverage data to create accurate profiles that guide the marketing efforts from planning to execution.
"The Chinese market is enormous, and it's no surprise to anyone. A lot of companies want to jump in, but many are hesitant to take that leap. Chinese consumers shop and browse in ways that are quite different from Western shoppers. As the CEO, I'm committed to helping Western brands navigate this foreign market, making sure each campaign is tailored to make sure our clients get the best results and build strong, lasting connections with their customers," says Jeff Hau, CEO of PRIZM Group.
Notable brands like Auckland Airport, JD Sports, SkyCity, and Anchor have already benefited from PRIZM Digital NZ's insights and deep connection with the Chinese market, allowing said brands and companies to lay the foundations for long-term success through genuine connections and in-depth understanding of the Chinese consumers.
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For more information about PRIZM Group New Zealand, contact the company here:
PRIZM Group New Zealand
Janice Liu
+64 210 210 0688
nz@prizm.digital
18 Centre Street, Auckland CBD, Auckland 1010, New Zealand
