Ateme Integrates Advanced HDR by Technicolor into Kyrion, Elevating Live Content Quality with Dynamic HDR

Empowering Content Owners with Enhanced Immersive Experiences and Cutting-Edge Video Quality for Live Broadcasts

PARIS - Dec. 12, 2024 - PRLog -- Ateme, a global leader in video compression and delivery solutions, today announced the integration of Advanced HDR by Technicolor® into its renowned Kyrion product line. This latest enhancement reflects Ateme's commitment to continually evolving its offerings, providing content owners with the tools they need to enrich live content distribution through dynamic HDR.

With the addition of Advanced HDR by Technicolor, Ateme enables content providers to deliver unprecedented video quality, particularly for live sports content where the viewer experience is paramount. The integration offers scene-by-scene HDR optimization, going beyond static HDR to deliver a richer, more immersive visual experience. This dynamic HDR capability creates new opportunities for engaging fans and enhancing the live broadcast experience, especially when combined with next-generation audio for a fully immersive experience.

"As HDR adoption grows, particularly for sports broadcasts, Ateme continues to push the boundaries of video quality. By integrating Advanced HDR by Technicolor into our Kyrion product line, we are enabling content owners to deliver stunning, dynamic HDR that brings every moment to life," said Julien Mandel, Sr. Solution Marketing Director, Contribution and Distribution, at Ateme. "This integration marks another step in our commitment to enhancing our entire portfolio, following the successful deployment in our TITAN offerings."

Ateme's Kyrion product line offers high-performance, versatile, and future-proof video contribution and distribution encoding and decoding hardware solutions with ultra-low latency, exceptional video quality, and multi-codec support. It offers robust connectivity options for professional broadcasting across SD to UHD applications.

"This announcement illustrates how Advanced HDR by Technicolor enhances the ability of Ateme's Kyrion to deliver stunning visual quality while seamlessly converting SDR content to HDR in real time," said Valerie Allie, Sr. Video Solutions Group Director, InterDigital. "This ensures broadcasters can elevate their existing material without complex workflows as they deliver content to HDR and SDR audiences alike."

A proven technology that has been deployed for nearly a decade, Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor. Advanced HDR by Technicolor is a suite of HDR production, distribution, and display solutions that utilizes machine learning to enhance image quality for superior consumer viewing experiences, automatically converting HDR and SDR content in a single workflow to meet the standards of both HDR and SDR displays.

The integration of Advanced HDR by Technicolor into Kyrion also highlights the growing use of 1080p (Full HD) as a critical format for HDR, paving the way for an easy transition to UHD HDR. By leveraging specialist partner solutions, Ateme ensures that Kyrion remains at the forefront of delivering the highest video quality, maintaining its reputation as a trusted choice for content owners.

This announcement follows the recent integration of Advanced HDR by Technicolor into Ateme's TITAN offerings, showcasing Ateme's ongoing efforts to advance its entire product line. With the Kyrion integration, Ateme provides content owners with a robust solution to elevate live broadcasts with superior video and audio quality, driving deeper viewer engagement.

About Advanced HDR by Technicolor

Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:

https://advancedhdrbytechnicolor.com.

About Ateme

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers' engagement and reduce churn. Leveraging an R&D task force that is unique in the video industry, Ateme's solutions power sustainable TV services, improve end-users' quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

Find out more: www.ateme.com

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Source: Advanced HDR by Technicolor

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