Sept. 11, 2026 - PRLog -- Luxury Tours Switzerland, a boutique Swiss destination management company, introduced three private Basel itineraries running from one to five days, built for travellers and advisors who have until now treated the city as an afternoon between trains.
Each itinerary is private and fully guided, planned around the traveller's own dates and interests and organised end to end, from the first conversation to the final transfer.
- Basel in a Day walks the UNESCO-listed old town with a local guide, taking in Marktplatz and the red sandstone Town Hall, the Spalentor gate, the university quarter, heritage pastries at Gilgen, and the tethered wooden ferry across the Rhine.
- Basel and the Countryside in 3 Days adds Gempen Tower, the Roman site at Augusta Raurica, Wildenstein Castle, and the farming village of Oltingen, then crosses into Alsace for Château du Haut-Koenigsbourg, Riquewihr, and Colmar.
- 5 Days in Basel, Bern and Lucerne extends the journey to Bern's Zytglogge, a private tasting in the Three-Lakes wine region, a private lake cruise below Mount Pilatus, and a day in the Alps.
"Guests kept adding Basel as a half day on the way to somewhere else, and then telling us afterwards that they wished they had stayed. I personally grew up in the Basel region and can tell you that it offers so much more," said Marc Gottwald, Co-Founder and CEO of Luxury Tours Switzerland.
The itineraries are supported by season-by-season guidance covering spring on the riverbanks, the summer weeks when locals float down the Rhine holding a waterproof Wickelfisch, and the Christmas markets in December. This guidance answers the practical timing questions travellers ask before they commit to dates.
Each itinerary is quoted individually. Details and enquiries are available online.
About Luxury Tours Switzerland
Luxury Tours Switzerland is a boutique luxury destination management company based in Beinwil am See, Switzerland, creating private, bespoke travel across the country. Founded by Marc Gottwald and Joshua Heuberger, the company grew out of eight years operating MySwissPanorama, which holds more than 600 five-star reviews.
It combines exclusive local guides, insider access, and Swiss logistics to design private day tours, multi-day itineraries, helicopter experiences, yacht charters, and concierge services for travellers, families, and luxury travel advisors worldwide.
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