Captivation Hub founder Miguel Carrasco taught Inner Circle members his BUILD framework for turning a proven method into software with recurring income, using AI.

Boise, ID (PRUnderground) November 12th, 2026

Miguel Carrasco, founder of Captivation Hub, spoke on November 9, 2026 at Russell Brunson's Inner Circle mastermind in Boise, Idaho. His session taught members the BUILD framework, a five step way for coaches, consultants and experts who do not write code to turn their own method into software that earns monthly recurring income, with AI tools doing the first build.

Carrasco has worked in technology for more than 30 years and owns three AI software companies, including Captivation Hub, an all-in-one platform for entrepreneurs, and Captivation Genius, an AI builder for non-technical operators. He co-founded The Boss Life Inc. with his wife, Erin Carrasco, is a member of Inner Circle, and has attached software to every offer he has sold for about seven years. He is also co-author, with Myron Golden, of The AI Business Playbook.

Carrasco opened with the problem that most expert businesses start every month at zero, and argued that one-size-fits-all software is finished while software built around a single expert's method is the new opportunity. BUILD has five steps. The first is to build the rope, the one path customers already pay to be guided along. The second is an ugly prototype, made by describing the idea out loud to an AI tool such as Claude. The third is a small inner circle of first users, the fourth is to level up the prototype so that it can scale, and the fifth is to take it to the wider market. He taught the steps through three stories, a mountain guide's rope in St. Lucia, a plank that becomes a bridge and a well that becomes pipes, then answered member questions on selling software by attaching it to an existing offer.

"What in your business is the rope that you give people to get from point A to point B? That is what your software should be. Not what you think is the greatest idea, but what your methodology is for doing what you do," said Miguel Carrasco, founder of Captivation Hub.

Carrasco presented the five steps of BUILD to Inner Circle members in Boise and showed how AI now lets an expert with no technical background turn a method into software with recurring income. More information about his work on AI and software for experts is available at https://miguelcarrasco.com.

About Captivation Hub

Captivation Hub is an all-in-one software platform for entrepreneurs, founded by Miguel Carrasco. Together with Captivation Genius, an AI builder for non-technical operators, it is part of the group of AI software companies Carrasco runs alongside The Boss Life Inc.