UNITED STATES - Most people would take a break after raising $15 million for animal shelters nationwide. Kris Rotonda, Founder of Jordan's Way, is getting back in the car.
After officially surpassing $15 million raised for shelters and rescues across the United States, the founder of Jordan’s Way is already preparing for his next multi-state shelter tour running June 1–12.
The milestone came during an intense two-week stretch on the road where Rotonda helped raise nearly $200,000 for shelters across the South—part of a nonstop 40-shelter tour spanning Alabama, Georgia, Louisiana, Florida, South Carolina, and North Carolina.
And remarkably, much of it was powered by one person, a phone, and a selfie stick.
For the past 6–7 years, Rotonda has traveled the country hosting high-energy livestream fundraising events that blend entertainment, storytelling, audience participation, and real-time donations to support underfunded shelters and overlooked animals.
“What started as a promise to my dog Jordan turned into a mission bigger than myself,” said Rotonda. “But hitting $15 million doesn’t mean we stop. Shelters still need help every single day, so we keep going.”
Founded in honor of his late rescue dog Jordan, Jordan’s Way has now:
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Raised more than $15 million nationwide
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Hosted more than 2,000 shelter fundraising events
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Supported over 500 shelters
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Helped contribute to more than 80,000 adoptions across all 50 states
Jordan’s Way has become one of the most recognizable grassroots fundraising movements in animal welfare, helping shelters generate immediate funding, adoption visibility, and social media reach during a time when overcrowding continues to impact rescues nationwide.
Rotonda’s livestream events regularly raise thousands—or tens of thousands—of dollars within hours while helping long-stay and overlooked animals gain exposure to potential adopters and fosters.
Even after reaching a milestone most nonprofit organizations never achieve, Rotonda says the mission remains the same.
“There are still shelters struggling to keep up. There are still animals being overlooked. As long as people keep showing up to support these shelters, I’ll keep showing up too.”
Media Opportunities
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Interviews with Kris Rotonda
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Ride-along and on-the-road coverage opportunities
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Live fundraising event access
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Shelter success and adoption stories
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Commentary on shelter overcrowding and animal welfare trends
For more information, visit www.jordanswaytour.com.
About Jordan’s Way
Jordan’s Way is a national animal welfare fundraising movement founded by Kris Rotonda to help underfunded shelters turn attention into donations, adoptions, and lifesaving visibility. Inspired by Kris’s late rescue dog Jordan, the organization travels across all 50 states hosting high-energy live fundraising events that combine storytelling, entertainment, and real-time audience engagement. Since launching, Jordan’s Way has raised more than $15 million for shelters and rescues nationwide and helped drive more than 80,000 adoptions.
Media Contact
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Contact Person: Gabrielle Lask
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State: OtterPR.com
Country: United States
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