SAN DIEGO, CA - September 29, 2026 - Now live, Spring Tides is the first curated online marketplace dedicated to women's surfwear and surf-lifestyle brands. The platform brings together independent labels united by a commitment to sustainability, functionality, and style, giving women a single destination to discover and shop the best surfwear on the market.
Until now, finding quality women's surfwear meant navigating hundreds of sites, hunting down independent brands, and personally vetting their sustainability claims for greenwashing. Spring Tides eliminates that friction. Every brand on the platform is hand-selected for quality, design, and environmental integrity, so women can spend less time searching and more time in the water.
"I built Spring Tides after a surf trip to Morocco, where I saw so many women in these incredible, unique wetsuits," said founder Charlotte Huth. "When I tried to find them online, nothing existed yet; no destination, no resource, no community. I knew I had to build it."
Spring Tides is more than a marketplace. It's a gathering place for women connected by the ocean, those who wake up early for a glassy session, road trip to unfamiliar breaks, and feel most at home when they're in the water. It’s also built with the beginner in mind, and the woman who just appreciates the surf from the shore. The platform celebrates each identity and serves them all directly, aiming to be an inclusive space in an otherwise intimidating industry.
About the Founder
Charlotte Huth brings a rare combination of financial expertise, entrepreneurial grit, and a deep love of the ocean. After earning her bachelor's degree from Santa Clara University, she spent five years at a family office in Santiago, Chile, then earned her MBA from INSEAD in France. Rather than head straight back to a desk, she and her partner sailed across the Mediterranean on a 45-year-old sailboat. That sense of adventure and a frustratingly fragmented online search for unique wetsuits led her to found Spring Tides in 2026. [Full bio HERE.]
ABOUT SPRING TIDES
Spring Tides is a curated online marketplace for women's surfwear and surf-lifestyle brands, bringing together independent labels with a focus on sustainability, functionality, and fashion. Every product is selected for movement, adventure, and life by the water. [www.springtidesapparel.com]
Media Contact
Company Name: Spring Tides
Contact Person: Gracie Johnson
Email: Send Email
Phone: 7724041219
State: California
Country: United States
Website: https://springtidesapparel.com/
