New Book Delivers a Real-World Playbook for Local Search Visibility, Client Acquisition and Sustainable Law Firm Growth in the Age of Google and AI

WASHINGTON, D.C. / ACCESS Newswire / April 13, 2026 / Seth Price and David Brenton have released Local SEO for Lawyers: How Attorneys Can Rank Higher, Get Found Faster, and Grow Smarter, a new book for attorneys seeking to improve local search visibility, attract qualified leads, and build sustainable law firm growth as Google search and AI tools reshape how clients find legal services.

As legal consumers increasingly turn to Google, local map results, and AI-powered search tools instead of traditional directories, law firms face a more competitive digital landscape. Local SEO for Lawyers gives attorneys a practical, real-world framework for strengthening their SEO foundation, improving online visibility, and turning search traffic into consultations and signed cases.

The book provides comprehensive insights into how lawyers can build a stronger SEO foundation, develop content that attracts qualified clients while addressing the challenges of AI-generated content, use local search more effectively, avoid costly marketing mistakes, and deploy paid search strategically to generate cases rather than just clicks.

Price is co-founder and managing partner of Price Benowitz LLP, which he grew from a two-lawyer practice into a multi-state operation with more than 50 attorneys. He is also the founder and CEO of BluShark Digital, a marketing agency for law firms.

"Law firms do not need more noise. They need a system that helps them show up where clients are actually looking and turn that visibility into signed cases," Price said.

Brenton is president of BluShark Digital, and previously served as chief marketing officer and client intake manager at Price Benowitz, experience that helped shape his work in SEO, legal marketing, client acquisition, and law firm growth.

"Local SEO changes fast, and lawyers are busy running firms," Brenton said. "We wrote this book to give them a playbook they can use right away without guessing what matters most."

Published by Advantage Books and distributed by Simon & Schuster, the book is now available in hardcover and digital editions. The hardcover edition is priced at $29.99, and the eBook edition is priced at $9.99. Amazon also offers Kindle and print editions. Copies can be ordered here: https://a.co/d/02ouOXRD.

About BluShark Digital

BluShark Digital is a legal marketing agency specializing in local SEO, geo-expansion strategy, and competitive market positioning for law firms across the United States. Founded by Seth Price, BluShark helps firms build lasting local visibility and scalable growth systems that turn into signed cases and growth.

Media Contact
Will Goldman
press@blusharkdigital.com
BluShark Digital LLC
https://blusharkdigital.com/

SOURCE: BluShark Digital