Pursuit Sports amplifies The Friedkin Group’s ambitions in professional sports

Dave Beeston, experienced sports industry executive, named CEO of Pursuit Sports

The Friedkin Group, a privately held and diverse family of brands and investments in the automotive, luxury hospitality, and entertainment industries, today announced the introduction of Pursuit Sports, a company dedicated to overseeing and supporting The Friedkin Group’s professional sports properties. Seasoned sports industry operator Dave Beeston now leads Pursuit Sports as Chief Executive Officer, having officially begun his tenure on February 3, 2025.

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Dave Beeston, CEO of Pursuit Sports | Image courtesy of Billie Weiss/Bolt Creative Group

Each of The Friedkin Group’s owned sports properties, including A.S. Roma (Italian Serie A), A.S. Cannes (French Championnat National 2), and Everton F.C. (English Premier League) will become part of Pursuit Sports portfolio of properties. Beeston, who will also serve on the Board of Pursuit Sports and report to Dan Friedkin, Chairman of Pursuit Sports and Chairman and CEO of The Friedkin Group, will be responsible for facilitating operational excellence across the existing teams and evaluating opportunities to expand through the acquisition of other sports properties.

“The launch of Pursuit Sports marks an exciting new chapter in The Friedkin Group’s vision to elevate and empower world-class sports organizations. Through this platform, we can do more than support our teams at a high level—we are investing in their long-term success by bringing together the full strength of our global expertise, resources, and pursuit of excellence,” said Dan Friedkin. “Dave Beeston is a proven, trusted leader who is steeped in wisdom and experience around how to build high-performance sports enterprises. Under his dynamic leadership, each of our clubs will be empowered to compete at the highest level while preserving the identity and passion that makes each of them unique.”

Prior to joining Pursuit Sports, Beeston was a managing director at Clearlake Capital Group. Before this, he served in several roles during 11 years with Fenway Sports Group, including Co-Head of Fenway Sports Management; EVP & Chief Strategy Officer of the Boston Red Sox; and Alternate Governor of the Pittsburgh Penguins. Across these positions, Beeston was responsible for setting and executing on the overall growth strategy of Fenway Sports Group, including the acquisition of the Pittsburgh Penguins and Strategic Sports Group’s $1.5 billion investment into PGA Tour Enterprises.

“I am delighted to join Pursuit Sports and am grateful to Dan and the entire Friedkin family for entrusting me with this incredible opportunity. Their vision, determination, and passion for building exceptional operations across their brands is inspiring.” added Dave Beeston. “Our first responsibility at Pursuit Sports is to build an organization and culture that meets The Friedkin Group’s standards. With a focus on people and data driven decision making, we will use our scale, insights, and expertise to unlock and empower the leadership at each of our clubs, which will allow them to realize their full potential and pursue championship success. We will utilize that same rigorous decision-making process to evaluate additional opportunities to expand our family of teams moving forward.”

About The Friedkin Group

The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.

Founded in 1969, headquartered in Houston, Texas, and led by Chief Executive Dan Friedkin, The Friedkin Group is united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin Group portfolio includes Gulf States Toyota, 30West, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Resorts Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, The Friedkin Group International, USAL, and Westside Lexus.

For more information, please visit www.friedkin.com.

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