The nation’s fastest-growing national smoked sausage brand partners with Houchen’s Food Group, taking over shelf space previously held by an established national competitor

Rancher’s Premium Smokehouse, the nation’s fastest-growing national smoked sausage brand, has partnered with Houchens Food Group to bring its authentic Texas smokehouse flavors to shoppers across Houchens’ expansive retail network beginning in October.

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Rancher’s Premium Smokehouse Partners with Houchens Food Group to Expand Across Its Vast Retail Footprint

Through the new partnership, Rancher’s will expand into IGA, Price Less IGA, Food Giant and Save A Lot locations operated by Houchens Food Group. As part of the rollout, Rancher’s is taking over shelf space previously occupied by an established national sausage competitor, marking a significant retail win for the growing Texas-based brand.

The partnership represents an important milestone for Rancher’s as it continues to build its retail presence across the country. Coming off triple-digit year-over-year growth and a series of retail expansions, earning competitive shelf space within Houchens Food Group further demonstrates the momentum behind the brand and growing demand for differentiated products within the smoked sausage category.

“Partnering with Houchens Food Group is an exciting milestone for Rancher’s,” said Derek Howerton, Director of Retail Sales for Rancher’s Premium Smokehouse. “We’re proud to earn this shelf space in such a competitive category, and we’re confident our bold flavors and commitment to quality will resonate with Houchens shoppers.”

At the center of the partnership is a lineup designed to bring shoppers something different from traditional smoked sausage. The locations will carry three of Rancher’s signature varieties: Brisket Burnt Ends, featuring 14-hour smoked chopped brisket; Philly Cheesesteak, made with fresh bell peppers and generous chunks of real cheese; and Bacon Cheddar, packed with real bacon and cheddar cheese.

Each 12-ounce package includes four hearty 3-ounce smoked sausage links made with premium ingredients and sealed fresh for maximum quality and flavor.

For more information on Rancher’s Premium Smokehouse and where to find its products, visit your local grocer’s website.

Retailers interested in bringing Rancher’s Premium Smokehouse to their stores are invited to connect with the team to learn more about our growing product lineup and retail partnership opportunities. Please contact info@rancherspremium.com.

About Rancher’s Premium

Rancher's Premium Smokehouse is a family-owned brand dedicated to crafting premium smoked sausage with authentic barbecue flavor and high-quality ingredients. Since launching in 2024, Rancher's has introduced innovative flavors that stand apart from traditional smoked sausage. Today, Rancher's products are available at Walmart, Kroger, Sam’s Club, Smart & Final, Grocery Outlet, Piggly Wiggly, Lowe's Markets, Homeland Grocery, Crest Foods, and additional grocery retailers nationwide.

About Houchen’s Food Group

Houchens Food Group is a 100% employee-owned retail and services company headquartered in Bowling Green, Kentucky, and a subsidiary of Houchens Industries, Inc., one of the largest and most diversified employee-owned companies in the United States. With more than 400 locations across 15 states, Houchens Food Group operates a diverse portfolio spanning grocery, convenience, hardware and quick-service restaurants. Guided by its mission of empowering employee-owners, serving customers and supporting communities, Houchens Food Group is committed to providing quality products and exceptional service while strengthening the communities it serves.

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Rancher’s Premium Smokehouse Partners with Houchens Food Group to Expand Across Its Vast Retail Footprint