Avalon Assisted Living Residence in Hillsborough Welcomes New Executive Director

Hillsborough, New Jersey - Bridgeway Senior Healthcare, a leading senior living and healthcare provider in Central New Jersey, has welcomed Jacqueline Fix, as the new Executive Director of its Avalon Assisted Living Residence at Hillsborough, New Jersey. 

 

Fix is a Certified Assisted Living Administrator with more than 20 years of leadership experience in the field. She takes a holistic approach to care, supporting and motivating teams by focusing on each resident’s unique preferences and goals - a philosophy that has proven deeply rewarding throughout her career.

“I am excited to join the dedicated team of professionals at Avalon Hillsborough,” said Fix. “It means so much to me have the opportunity to enhance the lives of our residents each day.”  

 

She has earned Advanced Standing credentials through the Health Care Association of New Jersey (HCANJ) and collaborates with industry professionals as a member of the Tri-County Regional Ethics Committee. These experiences have fostered opportunities for creative problem-solving and meaningful collaboration in the senior-living world.

 

“We are thrilled to welcome Jackie to our team and look forward to the experience and fresh perspective she brings,” said Jessica Pelligrino Tsoukalas, Executive Vice President at Bridgeway Senior Healthcare. “We also extend our heartfelt congratulations to Katherine Gursky, our former Executive Director, on her new role with the Health Care Association of New Jersey, and thank her for her outstanding leadership at Avalon Hillsborough.”

 

Avalon Assisted Living at Hillsborough offers specialized services such as memory care and respite care (short-term stays) in addition to assisted living. The new addition there was thoughtfully designed with luxurious one- and two-bedroom apartments, an outdoor terrace, private dining room and lounge as well as spacious sitting areas, bistro, and a large state-of-the art therapy gym. Memory Care has doubled its capacity with an entire floor devoted to the Generations Village. Enhanced safety, training and amenities create a haven of dignity and support focused on caring for the whole person.

 

For more information about Bridgeway Senior Healthcare and the Avalon Assisted Living Residences, visit www.BSHcare.com or call (908) 274-1090.

 

About Bridgeway Senior Healthcare

Family owned and operated, Bridgeway Senior Healthcare has been a respected leader in the senior living healthcare industry since 1981. Its mission is to care for people like FAMILY in communities that feel like HOME. Bridgeway’s award-winning family of senior-focused companies are located in Bridgewater and Hillsborough, New Jersey. Bridgeway Care and Rehabilitation at Hillsborough, Avalon Assisted Living at Bridgewater and Avalon Assisted Living at Hillsborough have been recognized as 2024 recipients of the Bronze – Commitment to Quality Award by the American Health Care Association and National Center for Assisted Living (AHCA/NCAL).

 

Bridgeway Care and Rehabilitation at Bridgewater has been recognized as the #13 Best Nursing Home in New Jersey for 2025 by Newsweek and has been designated by U.S News & World Report as a Top Nursing Home and Top Short-Term Rehab in 2025. Bridgeway Senior Healthcare is a Top Workplace in New Jersey.

 

Email: jpelligrino@BSHcare.com

Media Contact

Name
Avalon Assisted Living at Hillsborough
Contact name
Jessica Pelligrino
Contact phone
(908) 874-7200
Contact address
393 Amwell Rd
City
Hillsborough Township
State
NJ
Zip
08844
Country
United States
Url
https://www.bshcare.com/

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