MSG91 is assisting businesses to make sure that customer engagement is simple by offering a scalable WhatsApp Business API. One can connect directly to existing CRMs and websites. This allows companies to manage outreach and personalise communication using a familiar messaging channel. The API allows companies to manage customer orders, give order status, notifications, and monitor performance in real-time.
This is not just the integration of messaging. WhatsApp has now allowed businesses to enjoy two-way communication, automated campaigns, chatbot flows, and even payments. The outcome is quicker service, increased interaction, and customer satisfaction. MSG91 can generate catalogues, handle templates, bulk messages using CSV, and analyse the results using in-built analytics. The other capabilities that are enabled on the platform include Base64 file transfer, click tracking, and segmentation.
“WhatsApp is now central to how customers expect to interact. Businesses want tools that are fast, compliant, and easy to deploy. Our WhatsApp API helps them automate critical conversations and improve customer relationships without adding complexity,” said a spokesperson from the company.
WhatsApp Business API by MSG91 is already in use in various industries. A single e-commerce firm utilizes the platform to make payment reminders and delivery notifications. A healthcare chain depends on it to confirm appointments and lab reports. Chatbots are used by edtech companies to manage admissions, and service brands automate onboarding and support. In both instances, the WhatsApp API is integrated into the fundamental business processes, making response times shorter and results better. Also, with affordable whatsapp api pricing in India, it is a very good solution for all kinds of businesses.
The platform is designed to support high-volume messaging. Businesses can upload CSV files and send thousands of messages at once. Campaigns are customised and fully traceable. Click-to-WhatsApp Ads allow businesses to convert ad viewers into chat leads with zero redirection. Catalogue features turn WhatsApp into a storefront. Automated reminders and 2-way replies help close sales faster.
Each tool is integrated within the MSG91 panel. Companies are able to design and edit templates without platform switching. Opt-out options guarantee adherence to user consent laws. The system keeps delivery reports, exportable message logs, and complete audit trails.
MSG91 offers flexibility to cost and scale-sensitive businesses. From small startups to large enterprises, the API adapts based on volume, campaign type, and integration preferences. The support team assists with onboarding, configuration, and best practices. Developers have access to full API documentation, webhooks, and testing environments.
WhatsApp is only one part of the broader MSG91 offering. Clients can also use other channels, including SMS, RCS, voice calls, and email. Campaign, OTP, Hello, and Segment modules help businesses build end-to-end communication workflows. Add-ons like the URL shortener, KnowledgeBase, and support panel enhance functionality further.
The firm is very compliant and transparent. All deployments are opt-out, with reasonable prices and ethical marketing. MSG91 also adheres to GDPR and industry-specific regulations to ensure data security and customer trust.
With more businesses adopting automation and conversational tools, MSG91 is positioning itself as a complete messaging solution. The WhatsApp Business API is at the centre of this shift, helping brands meet customers where they are — in real-time, in-app, and without delay.
About MSG91
MSG91 is a WhatsApp business api provider in India that enables businesses to connect with customers using SMS, WhatsApp, email, and voice. The platform offers APIs, automation tools, and support features that help businesses build scalable messaging systems. With clients across industries and geographies, MSG91 is committed to improving communication experiences through simple, secure, and smart solutions.
Media Contact
Company Name: MSG91
Email: Send Email
Phone: +91 70490 88848
Address:Captain C.S.Nayudu Arcade 405,406 Old Palasia Road
City: Indore
State: Madhya Pradesh
Country: India
Website: https://msg91.com/in
