SAN DIEGO, April 07, 2026 (GLOBE NEWSWIRE) -- Quick Custom Intelligence (QCI) today announced an expanded deployment of its QCI Enterprise Platform at Tulalip Resort Casino, reinforcing a shared commitment to data-driven operations and performance optimization. The latest phase introduces QCI Host and QCI Marketing, equipping Tulalip with enhanced tools to operationalize insights and drive measurable business outcomes.
Building on a strong foundation of enterprise-wide analytics, Tulalip Resort Casino has already transformed how teams access and act on data. The addition of QCI Host and QCI Marketing shifts that capability into real-time execution — enabling hosts and marketers to identify opportunities faster, prioritize player engagement more effectively, and optimize reinvestment strategies with precision.
Kyle Gawthorpe, Executive Director of Marketing for Tulalip Resort Casino, emphasized the operational impact:
“QCI has become an indispensable part of our marketing strategy. It empowers our team at every level to take focused, meaningful action and make the most of all our resources — including our time. We’re excited to use QCI Host and Marketing to maximize guest contact and reinvestment strategies to create even more memorable experiences across our properties.”
The expanded platform empowers Tulalip to activate intelligence at scale, aligning marketing, player development, and operations around a unified view of performance.
“Operators today don’t need more data — they need the ability to act on it with speed and precision. Tulalip Resort Casino understands that advantage, and this expansion is about putting powerful tools directly into the hands of the teams driving daily performance. That’s where real impact happens,” said Dr. Ralph Thomas, Co-Founder and CEO of QCI.
The enhanced deployment supports Tulalip’s ongoing focus on operational excellence, enabling more efficient use of resources, improved team alignment, and stronger returns on marketing and player development initiatives.
ABOUT TULALIP RESORT CASINO
Award-winning Tulalip Resort Casino is the most distinctive gaming, dining, meeting, entertainment and shopping destination in Washington state. The AAA Four-Diamond resort’s world-class amenities have ensured its place on the Condé Nast Traveler Gold and Traveler Top 100 Resorts lists. The property includes 192,000 square feet of gaming excitement, sportsbook betting through DraftKings, a luxury hotel featuring 370 guest rooms and suites; 30,000 square feet of premier meeting, convention and wedding space; the full-service T Spa; and multiple dining venues. It also showcases the intimate Canoes Cabaret, Orca Ballroom and a 3,000-seat outdoor Tulalip Amphitheatre. Nearby, find the Hibulb Cultural Center and Natural History Preserve, Cabela’s and 130 designer names at the Seattle Premium Outlets. The Resort Casino is conveniently located between Seattle and Vancouver, B.C. just off Interstate-5 at exit 200. It is an enterprise of the Tulalip Tribes. For reservations, please call 866.716.7162 or visit us at Tulalip Resort Casino. Connect with us on Facebook, X (Twitter) and Instagram.
ABOUT QCI
Quick Custom Intelligence (QCI) has pioneered the revolutionary QCI AGI Platform, an artificial intelligence platform that seamlessly integrates player development, marketing, and gaming operations with powerful, real-time tools designed specifically for the gaming and hospitality industries. Our advanced, highly configurable software is deployed in over 300 casino resorts across North America, Australia, New Zealand, Canada, Latin America, and The Bahamas. The QCI AGI Platform, which manages more than $42 billion in annual gross gaming revenue, stands as a best-in-class solution, whether on-premises, hybrid, or cloud-based, enabling fully coordinated activities across all aspects of gaming or hospitality operations. QCI’s data-driven, AI-powered software propels swift, informed decision-making vital in the ever-changing casino industry, assisting casinos in optimizing resources and profits, crafting effective marketing campaigns, and enhancing customer loyalty. QCI was co-founded by Dr. Ralph Thomas and Mr. Andrew Cardno and is based in San Diego, with additional offices in Las Vegas, St. Louis, Denver, Seattle, and Phoenix.
Main phone number: (858) 299.5715.
Visit us at www.quickcustomintelligence.com.
ABOUT DR. RALPH THOMAS
Dr. Ralph Thomas is the Co-Founder and Chief Executive Officer of Quick Custom Intelligence. Ralph is a product visionary in applied analytics and the founder of two companies that deliver solutions in casino gaming, education, and adult learning. As a gaming industry veteran, Dr. Thomas has substantial experience implementing analytics into single and multi-property gaming companies to drive tangible and measurable gains to the bottom line and has built business intelligence tools for multibillion-dollar casinos. Dr. Thomas is co-author of seven books and over 80 articles on applied analytics and data science in gaming, an inventor on dozens of patents, and understands gaming from raw data up through casino operations, giving him a unique, 360-degree view of the industry.
