Mordor Intelligence has published a new report on the Automotive Infotainment Systems Market offering a comprehensive analysis of trends, growth drivers, and future projections. The software-defined vehicles and AI integration to drive expansion in the market.

Hyderabad, Telangana, India, August 18, 2025 -- Introduction 

The automotive infotainment systems market refers to the global industry that provides in-vehicle hardware and software solutions designed to deliver information, entertainment, and connectivity to drivers and passengers. These systems typically include features such as touch-screen displays, navigation, multimedia, smartphone integration, voice recognition, and, in advanced cases, integration with vehicle control and safety systems. 

Get More Insights: https://www.mordorintelligence.com/industry-reports/automotive-infotainment-systems-market?utm_source=marketersmedia 

Key Market Trends 

Shift from Hardware to Software Focus 
While head units and controllers still hold a large share, the fastest growth is seen in infotainment software, particularly operating systems and apps, with double-digit CAGR projections. 

Dominance of In-Dash Systems with Rising Rear-Seat Demand 
In-dash infotainment systems continue to dominate, but rear-seat entertainment is gaining traction, especially in family cars and luxury segments, reflecting demand for personalized passenger experiences. 

Passenger Cars Lead, LCVs Growing Fast 
Passenger cars account for the majority of installations, yet light commercial vehicles are adopting infotainment systems at an increasing rate as fleet operators look for connectivity and navigation tools. 

Regulatory Push for Integrated Infotainment 
Regulations such as Europe’s General Safety Regulation II require vehicles to include advanced safety and interface functions, which is accelerating infotainment adoption. 

Asia-Pacific Leads, South America Emerging 
Asia-Pacific remains the largest market due to high vehicle production and consumer demand, while South America is expected to grow fastest during the forecast period. 

Market Segmentation 

By Installation Type 

• In-Dash Infotainment: The largest segment, as these systems are standard across most new vehicles. They integrate navigation, entertainment, and connectivity into a single central unit. 

• Rear-Seat Infotainment: Growing steadily, particularly in family-oriented and luxury vehicles, where passenger entertainment and comfort are strong selling points. 

By Vehicle Type 

• Passenger Cars: Represent the largest demand base for infotainment systems, driven by consumer expectations for advanced connectivity and entertainment. 

• Light Commercial Vehicles (LCVs): Adoption is rising as fleet owners look for navigation, communication, and vehicle-tracking functions. 

• Medium and Heavy Commercial Vehicles (MHCVs): This segment is gradually growing as logistics and freight operators seek integrated solutions for efficiency. 

By Component 

• Display / Touch-Screen Module: The most visible interface for infotainment, offering navigation, media, and vehicle system data. 

• Head Unit / Domain Controller: Core processing units that manage infotainment operations, including connectivity and multimedia. 

• Operating-System Software & Apps: The fastest-growing segment, as vehicles become increasingly software-defined and require continuous updates. 

• Connectivity ICs & Antenna Modules: Enable communication technologies such as Bluetooth, Wi-Fi, LTE, and 5G, critical for connected vehicles. 

By Propulsion Type 

• Internal-Combustion Engine Vehicles (ICEs): Still dominant but gradually losing share as the market shifts toward electrification. 

• Hybrid Electric Vehicles (HEVs): Infotainment is key in offering energy-management information and enhanced driving interfaces. 

• Battery Electric Vehicles (BEVs): Strong growth driver for infotainment demand, as EVs often rely heavily on digital displays and integrated connectivity. 

By Connectivity Generation 

• 4G LTE: Currently the standard connectivity option in most infotainment systems. 

• 5G: Emerging as the key enabler for real-time vehicle-to-everything (V2X) communication and advanced connected services. 

• Legacy 2G/3G: Declining rapidly, with phase-outs in progress across several regions. 

By Operating System 

• Linux-Based (AAOS, AGL, etc.): Open-source platforms are gaining momentum for flexibility and lower cost. 

• QNX: Widely used due to its security and reliability in mission-critical infotainment functions. 

• Android Automotive OS: Expanding adoption due to its app ecosystem and user familiarity. 

• Others (Proprietary, RTOS) 

By Sales Channel 

• OEM-Installed: The dominant channel, as most vehicles today come factory-equipped with infotainment systems. 

• Aftermarket: Continues to serve older vehicle upgrades, though growth is slower compared to OEM installations. 

By Geography 

• North America – Mature market led by the United States, with strong demand for connected vehicles and aftermarket upgrades. 

• South America – Fastest-growing region, driven by Brazil and Argentina with rising adoption of mid-range cars featuring infotainment. 

• Europe – Established market, supported by regulatory mandates and high adoption in countries like Germany, UK, France, and Italy. 

• Asia-Pacific – Largest market with ~39% share in 2024, led by China, Japan, India, and South Korea due to high vehicle production. 

• Middle East & Africa – Steady growth, with demand led by premium vehicles in the Gulf and emerging adoption in African urban centers. 

 Major Players 

• Denso Corporation – A leading Japanese supplier of automotive technology and components, Denso develops advanced infotainment systems integrating connectivity, navigation, and driver assistance features. 

• Harman International – A US-based company (part of Samsung) well known for its premium in-car audio and infotainment solutions, widely adopted by global automakers across passenger and luxury vehicles. 

• Aisin Corporation – Another Japanese automotive supplier, Aisin provides a broad range of vehicle systems, including infotainment units designed to enhance user interface, connectivity, and in-vehicle comfort. 

• Pioneer Corporation – Renowned for its audio and entertainment technologies, Pioneer offers aftermarket and OEM infotainment systems, particularly strong in display, navigation, and connected solutions. 

• Continental AG – A German technology company offering integrated infotainment and connectivity platforms, combining hardware and software solutions with a strong presence in Europe and beyond. 

Conclusion 

The automotive infotainment systems market is set to continue its steady expansion, growing from USD 28.53 billion in 2025 to USD 38.36 billion by 2030 at a CAGR of 6.10%. The industry is evolving as vehicles increasingly depend on digital interfaces for connectivity, safety, and user experience. While in-dash systems and passenger cars remain the largest contributors, faster growth is seen in rear-seat entertainment, software solutions, and adoption across light commercial vehicles. 

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Industry Related Reports 

Europe Automotive Infotainment Market: The Europe Automotive Infotainment Systems Market is categorized by installation type (in-dash infotainment and rear-seat infotainment), vehicle type (passenger cars and commercial vehicles), and country (Germany, United Kingdom, France, Italy, and the rest of Europe). The report provides the market size in terms of value (USD million) for each of these segments. 

Get More Insights: https://www.mordorintelligence.com/industry-reports/europe-automotive-infotainment-market?utm_source=marketersmedia 

Asia Pacific Automotive Infotainment Systems Market: The Automotive Infotainment Systems Market is segmented by installation type (in-dash infotainment and rear-seat infotainment), products (audio only, display only, embedded, and others), vehicle type (passenger cars and commercial vehicles), sales channel (OEM and aftermarket), and country. 

Get More Insights: https://www.mordorintelligence.com/industry-reports/asia-pacific-automotive-infotainment-systems-market?utm_source=marketersmedia 

North America Automotive Infotainment System Market: The North America Automotive Infotainment Systems Market is segmented by vehicle type (passenger cars and commercial vehicles), product type (audio units, display units, navigation systems, and comprehensive systems), installation type (OEM and aftermarket), and country (United States, Canada, and the rest of North America). The report includes five years of historical data along with market forecasts. 

Get More Insights: https://www.mordorintelligence.com/industry-reports/north-america-automotive-infotainment-system?utm_source=marketersmedia 

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