DigitalBiz has released a guide to AI's impact on PPC advertising, showing 50% CTR drops when AI Overviews appear. Their AI EngineBoost service helps brands maintain visibility by connecting SEO with Answer Engine Optimization across AI-driven search platforms.
-- DigitalBiz has released a new guide detailing how AI answer engines are reshaping PPC advertising and the broader marketing field. The guide examines the significant shift in traffic metrics as AI-generated summaries increasingly appear at the top of search results pages, pushing both paid and organic listings further down.
For more information, visit https://digitalbiz.ai/how-ai-engines-are-changing-paid-ads-in-2025-what-marketers-need-to-know/
The guide presents data showing that when AI Overviews appear in search results, Google Ads click-through rates drop from 21.27% to just 9.87% - a decline of more than 50%. Organic click-through rates have similarly decreased by up to 70% in some cases. Additionally, 58.5% of U.S. searches now end without a website visit as users get information directly from AI summaries.
These AI-generated summaries appear in 16% of all Google desktop searches in the United States, and no ads appear alongside these summaries in 27% of cases. Publishers are experiencing significant traffic losses, with some reporting drops between 18% and 64% as AI Overviews satisfy informational queries directly on the search results page.
To address these challenges, DigitalBiz offers AI EngineBoost, a service that connects traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). This tool helps brands maintain visibility across AI-driven search platforms by automating the creation and distribution of content across more than 300 high-authority sites.
AI EngineBoost transforms single topics into multiple content formats, including videos, podcasts, social posts, news articles, and blog posts. The service then distributes this content to high-authority platforms, creating authoritative backlinks and increasing brand mentions that AI engines can reference.
With one in ten U.S. internet users now turning to generative AI first for online searches and approximately 400 million people using ChatGPT weekly, brands need strategies that work within this new search paradigm. AI EngineBoost aims to help companies adapt to this changing landscape by ensuring their content appears in AI-generated responses.
DigitalBiz also offers complementary AI visibility assessments to businesses interested in preparing for the new search landscape.
For more information about DigitalBiz and AI EngineBoost, visit https://news.marketersmedia.com/google-ai-overview-andamp-ai-mode-search-results-2025-aeo-andamp-geo-guide-released/89166240
Contact Info:
Name: Adrian McKeon
Email: Send Email
Organization: DigitalBiz Limited
Address: Initial Business Centre 207 Regent Street, London, England W1B 3HH, United Kingdom
Website: https://digitalbiz.ai
Source: NewsNetwork
Release ID: 89168536
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