-- UK SEO agency BrainZ Digital has won two categories at the 2026 Global Search Awards: Best Use of Search - B2B (SEO): Small and Best Global SEO Campaign: Small. Both awards recognise "From Redesign to Revenue", the agency's campaign for Mindspace, the global flexible workspace operator. Winners were announced at the ceremony at the Mansion House, Dublin, on 23 September.
Mindspace runs private offices, coworking spaces, meeting rooms and event venues across the US, UK, Germany, the Netherlands, Israel, Poland and Romania. Prospects in each market search in their own language and with city-level intent, and a single English-language site was not capturing that demand.
BrainZ Digital rebuilt the site around how prospects actually search. Every meaningful service-location combination got its own page. Translations into German and Hebrew were chosen based on search data, not applied to every page, and each translated page was built as proper hreflang-tagged content written for native speakers.
The results came fast. Organic leads rose from 126 in July, the month before launch, to 423 in October, a 236% increase within two months of the new site going live. Non-branded impressions grew 18% (1.61M to 1.9M) over the three months after launch, and non-branded clicks rose 9%. The new leads came from both traditional search engines and LLMs.
The judges called the work "a genuinely forward-thinking B2B SEO campaign, combining traditional search with AI Overviews and LLM visibility", noting that "building proprietary technology to solve the challenge of measuring AI search was particularly impressive." They also described it as "a strong blueprint for modern B2B search success."
Liraz Postan, Founder and CEO of BrainZ Digital, said: "Winning two categories for the same campaign means a lot to our team. Mindspace didn't need a prettier website. They needed one built around how their buyers search in each city and each language. Getting that structure right, and measuring visibility in AI search as well as Google, is what turned traffic into leads.
Thank you to the Mindspace team for trusting us with it, and to the judges."
“An absolute delight to work with a team that always has your best interest in mind. Their great personality is a bonus that’s not taken for granted. 10/10 would recommend!!!”
— Nicole Nanikashvili, Mindspace
The full case study is available at
https://www.brainz.digital/case-studies/b2b-growth-more-organic-leads/
About BrainZ Digital
BrainZ Digital is a UK SEO agency specialising in AI search. Founded by Liraz Postan in 2019, the agency helps international companies grow organic visibility and leads across traditional search and AI platforms. Learn more at https://www.brainz.digital/
Contact Info:
Name: Liraz Postan
Email: Send Email
Organization: Brainz Digital
Website: https://www.brainz.digital/
Release ID: 89204393
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