3 Reasons to Sell FLUT and 1 Stock to Buy Instead

FLUT Cover Image

Flutter Entertainment has gotten torched over the last six months - since October 2025, its stock price has dropped 58.8% to $102.78 per share. This was partly driven by its softer quarterly results and might have investors contemplating their next move.

Is there a buying opportunity in Flutter Entertainment, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Do We Think Flutter Entertainment Will Underperform?

Despite the more favorable entry price, we're cautious about Flutter Entertainment. Here are three reasons why FLUT doesn't excite us and a stock we'd rather own.

1. Long-Term Revenue Growth Disappoints

Examining a company’s long-term performance can provide clues about its quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Over the last five years, Flutter Entertainment grew its sales at a 30% compounded annual growth rate. Although this growth is acceptable on an absolute basis, it fell slightly short of our standards for the consumer discretionary sector, which enjoys a number of secular tailwinds.

Flutter Entertainment Quarterly Revenue

2. Weak Operating Margin Could Cause Trouble

Operating margin is an important measure of profitability as it shows the portion of revenue left after accounting for all core expenses – everything from the cost of goods sold to advertising and wages. It’s also useful for comparing profitability across companies with different levels of debt and tax rates because it excludes interest and taxes.

Flutter Entertainment’s operating margin has shrunk over the last 12 months and averaged 3% over the last two years. The company’s profitability was mediocre for a consumer discretionary business and shows it couldn’t pass its higher operating expenses onto its customers.

Flutter Entertainment Trailing 12-Month Operating Margin (GAAP)

3. Mediocre Free Cash Flow Margin Limits Reinvestment Potential

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Flutter Entertainment has shown poor cash profitability relative to peers over the last two years, giving the company fewer opportunities to return capital to shareholders. Its free cash flow margin averaged 5.4%, below what we’d expect for a consumer discretionary business.

Flutter Entertainment Trailing 12-Month Free Cash Flow Margin

Final Judgment

Flutter Entertainment doesn’t pass our quality test. Following the recent decline, the stock trades at 15.3× forward P/E (or $102.78 per share). This valuation multiple is fair, but we don’t have much confidence in the company. There are more exciting stocks to buy at the moment. We’d recommend looking at one of our all-time favorite software stocks.

Stocks We Like More Than Flutter Entertainment

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