-- Recently — Premium 3C accessory brand RAPTIC officially
participated in KOAN SHOWCASE 2026, hosted by Thailand’s KOAN Group. At the event, RAPTIC Global CEO Bryan Chan delivered a keynote speech and unveiled three proprietary technologies: Aramid Fiber ZeroG™, SoftLeather™, and Multi-Ap™ Drop Protection. A new lineup of premium protection products was also launched, priced $30–$60, marking RAPTIC’s accelerated expansion in Southeast Asia and its strategic partnership with KOAN to develop Thailand’s high-end 3C protection market.
KOAN SHOWCASE 2026 is Thailand’s flagship annual summit for the digital accessories industry, gathering top distributors, retailers, and KOLs to showcase cutting-edge products and trends. With 16 years of expertise in premium 3C accessories, RAPTIC was selected as a key partner for its leadership in material innovation and protection technology. The collaboration strengthens KOAN’s premium portfolio and aligns with the booming global demand for lightweight, high-strength protection—where the aramid fiber composite market reached $18 billion in 2025, up 37% year-on-year.
RAPTIC’s debut technologies redefine premium protection by solving the tradeoff between thinness and durability:
- Aramid Fiber ZeroG™: 0.09mm ultra-thin aramid fiber construction, 50% lighter than traditional TPU, with 3× higher modulus for superior shock resistance.
- SoftLeather™: 50% thinner and lighter than conventional leather cases, preserving a premium tactile feel while enhancing portability.
- Multi-Ap™ Drop Protection: Engineered with automotive-inspired structural cushioning, supporting 3-meter drop resistance for comprehensive device safety.
The new product lineup includes three collections built on these technologies: Aramid Fiber Series, SoftLeather Series, and Multi-Ap™ Protection Series. All are positioned at accessible luxury pricing ($30–$60), delivering strong margins for Thai partners while meeting consumer demand for high-quality, durable protection.
“Founded in Los Angeles in 2010, RAPTIC has spent 16 years innovating eco-friendly, reliable materials for premium device protection,” said Bryan Chan, Global CEO of RAPTIC. “Following our 2025 brand upgrade, we defined our vision as Next-Generation Material Protection. Beyond North America, Asia-Pacific is our core growth region, and Thailand is our key launch market.”
A spokesperson from KOAN Group expressed confidence in the partnership: “We are proud to bring RAPTIC’s advanced protection technologies to Thailand. Together, we will deliver superior products to consumers and new growth opportunities to our partners, achieving a win-win for brands, channels, and users.”
The debut at KOAN SHOWCASE 2026 marks a key milestone in RAPTIC’s APAC strategy. Thailand, as Southeast Asia’s core digital accessories market, offers a large premium consumer base and mature distribution network. RAPTIC will leverage KOAN’s local strengths to accelerate market penetration, expand brand influence across Southeast Asia, and continue advancing Next-Generation Material Protection globally.
About RAPTIC
Founded in Los Angeles in 2010, RAPTIC is a premium 3C accessory brand with 16 years of expertise in material innovation and protection technology. Following a 2025 brand upgrade, RAPTIC focuses on Next-Generation Material Protection, delivering eco-friendly, durable, and ultra-light protection products for smartphones and tablets. The brand operates across North America and Asia-Pacific, committed to providing premium protection experiences worldwide.
About KOAN
KOAN Group is a leading Thai conglomerate with deep roots in the digital ecosystem, boasting an extensive local distribution network and strong brand operation capabilities. KOAN SHOWCASE is Thailand’s premier annual event for the digital accessories industry, connecting global brands with local partners to drive innovation and market growth.
Contact Info:
Name: Bryan
Email: Send Email
Organization: DORIA INTERNATIONAL INC
Website: https://rapticstrong.com/
Release ID: 89192459
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